Ecstasy of Gold The spots also continue to feature the same unmistakable voiceover and song Ecstasy of Gold by Ennio Morricone.

Modelo TV Spot, 'Mark of a Fighter: Abuela' Song by Ennio Morricone.

Modelo's fighting spirit is alive and well but what its drinkers are fighting for is changing. A new campaign breaking this month from Grey evolves Modelo's tagline from “brewed for those with a fighting spirit,” to “the mark of a fighter.” The WPP agency won the account last year.

Modelo Especial is characterized by an orange blossom honey aroma with a hint of herb. Modelo Especial contains Water, Barley Malt, Non-malted Cereals and Hops. Brewed as a model of what good beer should be, this rich, full-flavored Pilsner-style Lager delivers a crisp, refreshing taste.

This well-shot Modelo commercial raises the question: are corn tortillas more dangerous than we thought? The bulk of the ad celebrates those who make flatbreads from scratch, only to slap on a "Do not attempt" warning at the bottom of the screen. Perhaps this is a reminder not to use a tortilla press while drunk.

A few highlights: Andy Samberg, Snoop Dogg and Eli Manning team up for the latest beachy spot from Corona Extra.

"Ecstasy of Gold" - By Ennio Morricone - Copyright EMI Unart Catalog Inc. o/b/o EMI Music Pub. Italia Srl - Song Copyright Information - Easy Song.

Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer.

A model student or a model teacher, for example, is an excellent student or an excellent teacher.

Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer.

Schuhmacher said that while Modelo's taste may resemble that of other premium beers, including Bud Light, its image is fresher and less associated with previous generations of beer drinkers. "Americans still prefer the light category: light color, light tasting," Schuhmacher said.

Constellation Brands The beer is Modelo Especial, and the company is Constellation Brands (ticker: STZ).