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What the Dos Equis TV commercial - Shopkeeper is about.

The Dos Equis TV Spot, 'Shopkeeper,' is a humorous and entertaining ad that features the famous Dos Equis mascot, "The Most Interesting Man in the World." The ad opens with the shopkeeper speaking to a young customer, who asks for a Dos Equis beer. The shopkeeper, however, tells the boy that he cannot sell him a Dos Equis, as he is not yet old enough to drink.

Just then, The Most Interesting Man in the World appears, dressed in his usual distinctive style. He approaches the shopkeeper and says, "I'll take care of this." The Most Interesting Man then takes the beer from the shopkeeper and hands it to the youngster, telling him that he will "hold onto it until he's of age."

The ad is a perfect example of the humorous and irreverent tone of the Dos Equis brand. The character of The Most Interesting Man in the World is a popular figure in the beer industry, with his witty one-liners and unique look. With this ad, Dos Equis has once again showcased their brand personality, positioning themselves as a fun, quirky, and adventurous beer for those who are looking for excitement in their lives.

Overall, the Dos Equis TV Spot, 'Shopkeeper,' is a great example of the brand's marketing strategy. By using humor and a cool character like The Most Interesting Man in the World, Dos Equis has created an entertaining and memorable ad that resonates with their target audience.

Dos Equis TV commercial - Shopkeeper produced for Dos Equis was first shown on television on August 27, 2021.

Frequently Asked Questions about dos equis tv spot, 'shopkeeper'

Jonathan Goldsmith
Other namesJonathan Lippe
Alma materBoston University
OccupationActor
Years active1963–present

The Most Interesting Man in the World. Narrated by Frontline's Will Lyman.

As for Goldsmith, who acted opposite guys like Clint Eastwood and Burt Lancaster decades before his stint with Dos Equis, he's moved on from slinging beer. The actor now works with an award-winning tequila and mezcal brand, Astral, and seems like he couldn't be happier.

Originally called 'Siglo XX' - 'siglo' is Spanish for century and the two 'X' Roman numerals represent the beer being named to commemorate the new, as then 20th, century. The modern Dos Equis name means 'two Xs'. First brewed in 1897 by a German brewer who established the Moctezuma brewery in Veracruz, Mexico in 1884.

the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career.

The narrator is the person who is recounting the narrative, and is separate from the author, or the actual human who wrote the story. A narrator can be a character within the story, or an outside observer who does not interact with the other characters, but just informs the reader about them.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.

Jonathan Goldsmith(I) Jonathan Goldsmith was born on 26 September 1938 in New York City, New York, USA. He is an actor, known for Mamma Mia! Here We Go Again (2018), Hang 'Em High (1968) and The Streets of San Francisco (1972)

Moctezuma, the last leader of the Aztecs, rules the land that is currently known as Mexico. He would come to be the inspiration for the Dos Equis® label design. Moctezuma famously confronted the Spanish conquistador, Hernán Cortés, and Dos Equis® celebrates his boldness.

Spanish That's X - la equis - the sexiest letter in the Spanish alphabet. The X is one of the least used letters in Spanish.

At the beginning of the Dos Equis journey the beer was first named Siglo XX which stands for 20th century. The name Dos Equis later came about from the roman numeral for twenty, which is XX. Dos Equis has now been available in the United states since 1983 when it was first imported from Mexico.

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Advertisers

Advertisers of the Dos Equis TV Spot, 'Shopkeeper'

Dos Equis TV commercial - Shopkeeper
Dos Equis

Dos Equis is a renowned beer brand that has captured the imagination of beer aficionados worldwide. With its distinct taste and memorable advertisements, the company has carved a unique place for itse...

Agenices

Agenices of the Dos Equis TV Spot, 'Shopkeeper'

Dos Equis TV commercial - Shopkeeper
Sid Lee

Sid Lee is a borderless creative agency that combines storytelling , design, and technology to build customer experiences that matter. The company focuses on creating impactful and engaging experience...

Products

Products Advertised

Dos Equis Lager Especial
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