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What the Build-A-Bear Workshop TV commercial - Have It All is about.

Title: Build-A-Bear Workshop TV Spot - 'Have It All'

Introduction:The Build-A-Bear Workshop TV Spot, titled 'Have It All,' showcases the magical world of Build-A-Bear Workshop and the endless possibilities for children to create their own unique, personalized teddy bears. This heartwarming commercial captures the essence of the brand, highlighting how it brings joy and imagination to children's lives while promoting creativity, self-expression, and friendship.

Synopsis:The commercial begins with a vibrant and lively scene, where children are eagerly exploring a Build-A-Bear Workshop store. The bright colors, cheerful atmosphere, and delightful background music create an enchanting ambiance. The camera focuses on children, their eyes wide with wonder, as they interact with stuffed animals and exciting accessories displayed throughout the store.

As the commercial progresses, it showcases the different steps involved in creating a custom teddy bear. The Build-A-Bear Workshop associates are seen guiding children through the process, from selecting their favorite bear to filling it with stuffing and stitching it up. The children's smiles and laughter emphasize the joyous experience of bringing their new furry friends to life.

The 'Have It All' TV spot emphasizes that at Build-A-Bear Workshop, children can personalize their bears to reflect their unique personalities. Various options, such as clothing, sounds, accessories, and scents, are showcased in the commercial, demonstrating the limitless creativity that children can explore.

The team spirit and camaraderie fostered at the Build-A-Bear Workshop are also highlighted in the commercial, as children are shown interacting and playing together. This emphasizes the importance of friendship, imagination, and creativity in a child's world.

As the commercial draws to a close, the camera zooms in on a group of children, each holding their personalized teddy bear, their smiles beaming with pride. The voiceover captures the essence of Build-A-Bear Workshop, saying, "At Build-A-Bear Workshop, you can have it all - friendship, imagination, and a one-of-a-kind furry friend that will be with you always."

Conclusion:The Build-A-Bear Workshop TV Spot, 'Have It All,' masterfully captures the enchantment and excitement of creating personalized teddy bears at their workshops. Through vibrant visuals and captivating storytelling, the commercial emphasizes the values of creativity, self-expression, friendship, and limitless imagination that the Build-A-Bear Workshop evokes. It beautifully portrays the joy and pride that children experience when creating their unique furry friends, fostering a sense of wonder that will stay with them for a lifetime.

Build-A-Bear Workshop TV commercial - Have It All produced for Build-A-Bear Workshop was first shown on television on April 28, 2019.

Song from commercial Build-A-Bear Workshop TV Spot, 'Have It All'

"Have It All" by Jason Mraz

"Have It All" is a song by American singer-songwriter Jason Mraz ), released on April 27, 2018, on Atlantic Records as the lead single from his sixth studio album ), "Know". The song was co-written by Mraz with David Hodges, Jacob Kasher, and Andrew Wells, and draws inspiration from a religious encounter that the singer had in Myanmar.

The song speaks of life's limitless possibilities of hope , togetherness, affection, friendship, intimacy, and beyond. The lyrics speak of a desire to share happiness and success with others, and encourage listeners to pursue their dreams and passions. "Have It All" stood out as a song with a hopeful message to help Mraz heal and move forward; a song with a message of generosity , the antithesis of what he was experiencing at the time.

The official music video for "Have It All" features Mraz performing the song in various settings, including a park, a beach, and a shopping center. The song has also been performed acoustically by Mraz in several live sessions.

Overall, "Have It All" is a feel-good song with a positive message about pursuing one's dreams and spreading happiness to others.

Frequently Asked Questions about build-a-bear workshop tv spot, 'have it all'

Guests who visit a Build-A-Bear Workshop® store enter a recognizable and distinctive teddy bear themed environment consisting of eight stuffed animal-making stations: Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me and Take Me Home®.

The stuffed animals have sparked backlash from conservatives who believe drag is connected to child "grooming," though the bears are made for adults and only available online in the store's "Bear Cave" for customers 18 and older. According to Build-A-Bear, adults and teens make up about 40% of their customer base.

By accepting these terms and/or using the Bear Builder 3D Workshop (the “Experience”) you hereby agree that you understand that the Experience is a virtual, fantasy feature intended for use by individuals age 18 or older.

With the growing popularity of brand enthusiasts and collectors, along with the trend of "kidulting", where adults seek traditional childhood toys, the brand has put focus on appealing to a demographic that may have visited Build-A-Bear as a child and is now returning.

Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including our now iconic Heart Ceremony, Build-A-Bear is now a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics.

With our in-store Count Your Candles offer, the age they're turning is how much their Birthday Treat Bear costs! Bring the birthday boy or girl into the Workshop to count their candles any day during their birthday month, and how old they are is how much it costs to make this Birthday Treat Bear in stores.

Build-A-Bear Workshop's "Pay Your Age Day" event generated an overwhelming response, resulting in long lines and disappointed shoppers when the experiential retailer had to turn away customers, citing "crowds and safety concerns."

The St. Louis-based toy retailer has temporarily closed all of its stores as it battles the deteriorating economic conditions caused by the coronavirus.

Many adults went to Build-A-Bear as children and still have a strong affinity for the brand today. In fact, a meaningful and growing portion of Build-A-Bear's furry friends are purchased by and for adults.

It's true that our furry friends appeal to kids of all ages. But please note that our stuffed animals are appropriate for kids ages 2 and up.

Also, each of our animals is made with a unique bar code that is placed inside of it when it's made. We also give each animal a "birth certificate" with that number so it is tied to the purchaser. Found animals can be returned to the store where we can contact the person who lost it.

Our furry friends all have a base cost and the total cost to Build-A-Bear depends on the clothing and accessories you choose or don't choose to add to your stuffed animal.

Videos

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Advertisers

Advertisers of the Build-A-Bear Workshop TV Spot, 'Have It All'

Build-A-Bear Workshop TV commercial - Have It All
Build-A-Bear Workshop

Build-A-Bear Workshop is a company that offers a unique and interactive experience for children and adults to create their own customized teddy bear or other stuffed animal. The company was founded in...

Agenices

Agenices of the Build-A-Bear Workshop TV Spot, 'Have It All'

Build-A-Bear Workshop TV commercial - Have It All
JWT

JWT, also known as J. Walter Thompson, is an advertising agency headquartered in New York City. The company was founded in 1864 by James Walter Thompson, and it is considered one of the oldest and mos...

Build-A-Bear Workshop TV commercial - Have It All
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Build-A-Bear Workshop Happy Hugs Teddy
Build-A-Bear Workshop Lil' Cub Pudding
Build-A-Bear Workshop Pawlette Bunny
Build-A-Bear Workshop Playful Pup
Build-A-Bear Workshop Promise Pets Ragdoll Kitty
Build-A-Bear Workshop Rainbow Friends Bear
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