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What the Subaru TV commercial - Subaru EyeSight: A Life of Safety is about.

Subaru's latest TV spot, 'Subaru EyeSight: A Life of Safety', is a powerful endorsement of the safety features of the 2023 Subaru lineup. The thirty-second ad stars Subaru owners who share their experiences with EyeSight, the innovative driver-assist system that makes driving a Subaru safer and more enjoyable.

With an emotive background score and powerful storytelling, the ad portrays the joys and memories that come with each drive, made safer and more fulfilling thanks to EyeSight. The owners in the ad speak passionately about the peace of mind that EyeSight provides while driving, thanks to its collision-avoidance technology.

The ad showcases how EyeSight can help drivers stay alert and avoid accidents on the roads. One of the owners shares how EyeSight alerted her to a cyclist and helped her avoid a collision. Another talks about how EyeSight's lane-departure warning system makes it easy and safe to stay in their lane.

Overall, the ad endorses Subaru's commitment to safety and innovation, cementing the brand's reputation as a leader in the car industry. With 'Subaru EyeSight: A Life of Safety,' Subaru highlights the brand's vision for creating cars that are not only enjoyable to drive, but also safe for drivers and passengers.

Subaru TV commercial - Subaru EyeSight: A Life of Safety produced for Subaru was first shown on television on June 1, 2014.

Frequently Asked Questions about subaru tv spot, 'subaru eyesight: a life of safety'

When equipped with EyeSight, all tested 2022 Subaru models receive the highest possible rating for front crash prevention by IIHS.

That's why many of our new Subaru models come equipped with blind-spot monitoring. It will alert you if you're changing lanes while a vehicle is traveling in your blind-spot, allowing you to be aware of all your surroundings, even when you can't see them yourself.

Sun glare, inclement weather such as heavy rain, blinding snow or fog, or a dirty windshield will hinder EyeSight operation. A cracked windshield, oil film on the glass or reflections may impede EyeSight performance.

The Subaru Eyesight can be used as a dash cam for accidents but isn't anywhere close to being a complete solution. Subaru Eyesight, a collision-avoidance safety system, was never intended to be dash cams. The cameras can record about 22 seconds of footage if your vehicle is involved in a collision.

What's more, if you were considering a Toyota Safety Sense 2.0 equipped model such as the RAV4, then you would also gain road sign assist as well as lane tracing assist. In short, a Toyota Safety Sense equipped vehicle, whether it's 1.0 or 2.0, is just better equipped than a standard Subaru Eyesight model.

And then here at the top we're going to scroll over to car. And here we're going to see driver monitoring system and we can simply just turn it right off.

A: Blind-Spot Detection is available on 2020 or newer Subaru Legacy, Forester, Outback, Crosstrek, Ascent and WRX.

2014 To provide you with an extra set of eyes and warn you of potential danger, Subaru implemented Blind-Spot Detection back in 2014, and it continues to be improved year-after-year. This technology uses radar sensors in the rear bumper of your vehicle to monitor your blind spots in both mirrors.

Can Subaru EyeSight be Turned Off? Yes! Subaru's EyeSight Technology can be disabled. While there are some instances (as mentioned above, in the carwash) where turning off EyeSight is extremely helpful, Subaru does not recommend disabling EyeSight for your everyday drive.

Happens with adaptive cruise control eyesight can help you stay with the flow of traffic. When you set cruise control you can select from up to four preset following distances eyesight watches ahead

Owners can request from Subaru to see the last 22 seconds of footage, but a court can also order access. “You can't [see it] unless you specifically request to see it or there's a lawsuit,” Infante explained, adding later that “you have to give written permission or you have to be subpoenaed.”

If you don't correct quickly enough the lane keep assist feature can even intervene. And help steer you back in many subaru owners will tell you these systems were there when it mattered. Most.

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Actors

Actors who starred in Subaru TV Spot, 'Subaru EyeSight: A Life of Safety'

Brian Chenoweth photo
Advertisers

Advertisers of the Subaru TV Spot, 'Subaru EyeSight: A Life of Safety'

Subaru TV commercial - Subaru EyeSight: A Life of Safety
Subaru

About SubaruSubaru is a Japanese automobile manufacturer that produces a range of vehicles, including sedans, SUVs, and sports cars. The company was founded in 1953, and its headquarters are located i...

Agenices

Agenices of the Subaru TV Spot, 'Subaru EyeSight: A Life of Safety'

Subaru TV commercial - Subaru EyeSight: A Life of Safety
Carmichael Lynch

Carmichael Lynch is a creative agency based in Minneapolis, with a focus on brand-building, culture-bending, and business-altering work. The company prides itself on bringing together the best people...

Products

Products Advertised

2014 Subaru Legacy
Ford Fusion
Honda Accord
Subaru EyeSight Driver Assist Technology
TV commercials

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