Maxx and HomeSense. As an off-price retailer the company features brand-name merchandise at great values. Some of it is obtained through opportunistic buying after a season is over. The company sells fashion at substantially lower prices than department and specialty store regular prices.

Maxx is also promoting the tech products via social media and has an active presence on both Facebook and Twitter. Therefore, it might have been beneficial to include links to the company's social media pages inside the mobile ad. This is not T.J. Maxx's first foray in mobile advertising.

Maxx retail chain. The name T.J. Maxx is derived from the first letters of Marcus' first and last name and his partner's name, Arthur Blank. The "TJ" stands for "The Junior," which was a nickname given to Marcus by his father.

In 1976, TJ Maxx was founded in Framingham, Massachusetts, United States, by Bernard Cammarata. The first international store opened in Bristol, UK, in 1994. The company modified the name to TK Maxx to avoid confusion with the established British retail chain T. J. Hughes (which is not affiliated with TJX).

Customers are attracted by competitive prices, and they can receive up to 60 percent off at TJ stores compared to other retailers. These cost savings are achieved by TJ's vendor purchasing strategies, which enable a low cost of goods sold.

The TJX Companies, parent of HomeGoods, Marshalls and T.J. Maxx, exceeded its own expectations for the first quarter with a sales increase at the top of its forecast and earnings that came in well above the company's plan.

T.J. Maxx and Marshalls primarily target female customers who have families with middle to upper-middle incomes and who generally fit the profile of a department or specialty store shopper.

Essentially, social shopping combines ecommerce with social media, allowing users to directly buy your products from platforms like Instagram and Facebook. It's done via specialized posts with links to product pages.

Unlike brands and stores that lock in their inventory six months to a year in advance, TJX and other off-price chains buy surplus merchandise to sell it right away. They also capitalize on orders that have been canceled or when companies manufacture too many items.

Our buyers choose many different colours, styles and fabrics so there is always a great choice for you. Our buyers are opportunistic and entrepreneurial. So when a designer overproduces, or other stores overbuy, we swoop in, negotiate the lowest possible price and pass the savings on.

TJX has a clear growth strategy centered on expanding its brick-and-mortar presence and improving its ecommerce business. The company's successful track record of opening new stores during the pandemic and their plans to add 1,500 more stores in existing markets show strong demand for TJX's off-price products.

What Is a Competitive Advantage? Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales or superior margins compared to its market rivals.