What the Dollar Shave Club TV commercial - One Small Shave for Man is about.

Title: One Small Shave for Man - Dollar Shave Club TV Spot

Introduction:The Dollar Shave Club has become a household name for its innovative approach to men's grooming products. With a commitment to providing affordable, high-quality razors and other shaving essentials, the brand has revolutionized the shaving industry. In their TV spot titled "One Small Shave for Man," Dollar Shave Club aims to capture the attention of their target audience and showcase their signature humor and unique brand identity.

The Story:The TV spot begins with a close-up of a man's face, adorned with a few days' worth of stubble. He looks straight into the camera with a mischievous smile as the voice-over begins narrating the story.

Narrator (voice-over): "Meet Jeff, the average guy with a not-so-average shaving routine."

As the camera zooms out, we see Jeff surrounded by an expansive, cluttered bathroom, filled with an array of obsolete, outdated shaving tools and empty, half-used shaving cream cans.

Narrator (voice-over): "Jeff has tried every razor on the market. From fancy, high-end ones to dull disposables. But the results, well, they've been less than satisfying."

Jeff stares at his collection of razors with a mix of disappointment and frustration. Sensing his plight, a Dollar Shave Club package miraculously appears on the bathroom sink, accompanied by a chorus of heavenly voices.

Narrator (voice-over): "But then, a ray of hope came straight from the heavens, or rather, Dollar Shave Club."

With a mischievous grin, Jeff grabs the package and begins to open it, revealing a sleek handle and a set of premium, high-quality blades.

Narrator (voice-over): "Introducing our Dollar Shave Club 'One Wipe Charlies.' It's not just a shave; it's a game-changer."

Jeff's eyes widen with excitement as he examines the razor's sharp blades, realizing that he has stumbled upon a shaving revolution.

Narrator (voice-over): "With our extraordinary blades and smooth shave butter, every stroke is like a mini-vacation for your face."

As Jeff begins shaving, the camera cuts to a sequence of comedic moments. We see the bathroom transforming into a vibrant, tropical oasis with Jeff lounging in a hammock, sipping a mocktail, while a soothing steel-drum melody plays in the background.

Narrator (voice-over): "Say goodbye to nicks, cuts, and irritated skin. Our premium blades glide effortlessly, leaving you with baby-smooth skin."

As Jeff finishes shaving, he looks into the camera, his face exuding confidence and satisfaction.

Narrator (voice-over): "So, why settle for subpar shaves when you can have the ultimate shaving experience?"

The scene cuts to Jeff holding up his Dollar Shave Club razor triumphantly, surrounded by a parade of satisfied Dollar Shave Club members, all beaming with flawless, smooth faces.

Narrator (voice-over): "Join the Dollar Shave Club revolution and experience shaving like never before."

Conclusion:Dollar Shave Club's TV spot, "One Small Shave for Man," effectively captures the essence of the brand's unique selling proposition: high-quality, affordable shaving essentials delivered with a touch of humor and a whole lot of charm. By showcasing the transformational power of their premium blades and smooth shave butter, the Dollar Shave Club TV spot appeals to men who crave a superior shaving experience. It's a testament to the brand's ability to combine effective marketing strategies with a distinctive brand identity that resonates with their target audience.

Dollar Shave Club TV commercial - One Small Shave for Man produced for Dollar Shave Club was first shown on television on September 8, 2016.