The cousin from Boston is a gregarious, aloof, somewhat abrasive but ultimately lovable character who commits various social faux pas with a Bostonian accent. Check out a few of the best ads in the campaign, and then I'll break down why using a consistent ad character is a great idea for consumer brands. View fullsize.

Gregory also originated the role of Seth Laurie in the World Premiere of "The Engine of Our Ruin" by Jason Wells at the Victory Theatre with the L.A. Times saying: "Gregory Hoyt stands out as a naif diplomatic assistant who is more stoned than savvy." Gregory has starred in over 100 National and International ...

It's the new Super Bowl commercial for Sam Adams Beer, that premiered on Monday. The one minute commercial stars Your Cousin From Boston actor Greg Hoyt, plus special guest appearances from Boston comedian Lenny Clark, and Celtics legend and NBA champion Kevin Garnett.

Boston Lager Remastered still uses Founder and Brewer Jim Koch's great-great grandfather's mid-19th century original recipe and has evolved the brewing process to reduce filtration by adding a traditional German practice of biological acidification, resulting in a brighter, easier-drinking beer.

It's considered one of the OG craft beer brands among many beer geeks, and has become one of the best-selling beers in the United States. In fact, it's the favorite brew of three New England states and is even considered one of the most important American beers of all time.

The name of the English town ultimately derives from its patron saint, St. Botolph, in whose church John Cotton served as the rector until his emigration with Johnson. In early sources the Lincolnshire Boston was known as "St. Botolph's town", later contracted to "Boston".

Amesbury, Massachusetts, United StatesGregory Hoyt / Place of birthAmesbury is a city in Essex County, Massachusetts, United States, located on the left bank of the Merrimack River near its mouth, upstream from Salisbury and across the river from Newburyport and West Newbury. The population was 17,366 at the 2020 United States Census. Wikipedia

Adams was proud of his Puritan heritage, and emphasized Puritan values in his political career, especially virtue. Samuel Adams, Sr. (1689–1748) was a prosperous merchant and church deacon.

The Sam Adams image we use is actually based off of a portrait of him- though it is a similar style to the one used in popular portraits of Paul Revere.

comedian Lenny Clarke This commercial also features local comedian Lenny Clarke, who's bumped into at a bar and then offers the man ballet tickets. Then there's Garnett. He's shown as an author of a fictional book titled, 'Reinvest Yourself: Don't Talk Trash. Spread Love.”

It's considered one of the OG craft beer brands among many beer geeks, and has become one of the best-selling beers in the United States. In fact, it's the favorite brew of three New England states and is even considered one of the most important American beers of all time.

Literally translated as “black beer,” schwarzbiers are one of the oldest and most traditional German beer styles. Dating back to around 800 BC, this dark, roasty beer combines caramel and chocolate malt notes with a bright flavor and crisp finish.