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What the Michelob ULTRA Super Bowl 2019 TV commercial - Robots is about.

In the Michelob ULTRA Super Bowl 2019 TV spot titled 'Robots,' the popular Latin singer Maluma plays an essential role in delivering a captivating and energetic performance. The commercial revolves around a futuristic world where robots dominate everyday life, leaving humans feeling listless and disconnected. However, Maluma's presence injects life and excitement into this seemingly sterile environment.

The ad opens with an army of lifeless robots going about their ordinary routines. People, resembling emotionless drones, occupy a dimly lit bar, seemingly devoid of joy. As the camera pans across the room, a striking image catches our attention: Maluma, dressed in his signature style, stands confidently on an elevated stage, captivating the audience with his magnetic presence.

The robotic crowd begins to perk up, sensing an unexpected shift in their mundane existence. Maluma grabs a bottle of Michelob ULTRA and takes a sip, instantly igniting a spark within him. His energy becomes contagious, gradually spreading throughout the crowd. As the beat drops, the once lifeless robots start to break free from their robotic shackles and embrace their inner humanity.

The bar transforms into a lively celebration as the robots unleash their hidden talents, dancing with synchronicity to Maluma's electrifying performance. The intoxicating rhythm of the music and the vibrant atmosphere perfectly complement the refreshing taste of Michelob ULTRA, highlighting the brand's commitment to creating moments of joy and connection in an increasingly automated world.

The commercial artfully captures the essence of what Michelob ULTRA stands for - the idea that even in a world dominated by technology, there is always room for human connection and genuine enjoyment. By incorporating Maluma's vibrant personality and electrifying music, the ad not only entertains but also leaves a lasting impression on viewers, reminding them to embrace life's simple pleasures and savor every moment.

Michelob ULTRA Super Bowl 2019 TV commercial - Robots produced for Michelob was first shown on television on February 2, 2019.

Frequently Asked Questions about michelob ultra super bowl 2019 tv spot, 'robots' featuring maluma

Inspired by the the Eighties comedy classic starring Rodney Dangerfield, Chevy Chase, and Ted Knight, the new ad sees Cox hitting the links with costars including tennis legend Serena Williams, as well as athletes like Jimmy Butler, Alex Morgan, Tony Romo, Nneka Ogwumike, and Canelo Alvarez.

As a Succession fan herself, Serena Williams was thrilled to work alongside Brian Cox in the 2023 Michelob Ultra Super Bowl commericial. "He was in all of my scenes, so I kind of felt special," she tells PEOPLE about working alongside the Golden Globe award winner, who plays Logan Roy.

READ MORE ON THE SUPER BOWL

  • Jimmy Butler (NBA)
  • Alex Morgan (USWS, World Cup Champion)
  • Nneka Ogwumike (WNBA Champion)
  • Tony Romo (former NFL Quarterback)

Michelob Ultra's “All-Star Cast” commercial appears to feature a celebrity lineup including Sylvester Stallone, Usher, Maluma, Megan Fox, Lucy Liu, Serena Williams and Don Cheadle. But it turns out they are actually celebrity lookalikes. The spot put a mocking spin on celebrity-driven Super Bowl commercials.

Michelob TV Spot, 'Courtesy Of' Featuring Jimmy Butler and Nneka Ogwumike - iSpot.tv.

Serena Williams and Alex Morgan Star in Michelob Ultra Super Bowl Commercial. The advertisement features several other athlete and actor cameos. Serena Williams and Alex Morgan. We love seeing female athletes team up together.

On Tuesday, Michelob Ultra was finally able to track down their accidental PGA Championship icon: Mark Radetic of Missouri.

The ad spot depicts tennis superstar Serena Williams golfing against Emmy award-winning actor Brian Cox. The two are joined by other athletes including NBA player Jimmy Butler, soccer star Alex Morgan, former NFL quarterback Tony Romo, WNBA player Nneka Ogwumike and professional boxer Canelo Alvarez.

Michelob Ultra Super Bowl commercial features Alex Morgan.

A few days after the photo was taken, Mark, the fan, and Michelob Ultra agreed on a deal that resulted in a 15-second advertisement centered around the photo, then a merchandise line that included a shirt and hat with Mark on it.

KMOV notes he now lives in the Kansas City Area though he grew up in St. Louis; Radetic also has "the Budweiser Clydesdales on the wall" and is "a happy man," according to the publication.

Christian Pulisic and Carli Lloyd aren't really able to face off on the soccer field, but the foosball table isn't a bad alternative. In a Michelob Ultra commercial for the 2022 World Cup, the two U.S. national team stars square off at the foosball table before a guest star enters the fray late on to call next game.

Videos

Watch Michelob ULTRA Super Bowl 2019 TV Commercial, 'Robots'

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Actors

Actors who starred in Michelob ULTRA Super Bowl 2019 TV Spot, 'Robots' Featuring Maluma

Gregory Hoyt photo
Haley Finnegan photo
Josh Pertler photo
Maluma photo
Advertisers

Advertisers of the Michelob ULTRA Super Bowl 2019 TV Spot, 'Robots' Featuring Maluma

Michelob ULTRA Super Bowl 2019 TV commercial - Robots
Michelob

Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...

Agenices

Agenices of the Michelob ULTRA Super Bowl 2019 TV Spot, 'Robots' Featuring Maluma

Michelob ULTRA Super Bowl 2019 TV commercial - Robots
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

Products

Products Advertised

Michelob ULTRA
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