What the Michelob ULTRA TV commercial - Robots con Maluma is about.

Michelob ULTRA TV Spot, 'Robots' con Maluma

In a futuristic setting where technology reigns supreme, Michelob ULTRA brings together two worlds in their captivating TV spot titled "Robots" featuring the talented Latin music sensation, Maluma.

The commercial opens with a bustling electronic metropolis, illuminated by neon lights and the glow of screens. In a vibrant nightclub, robotic bartenders gracefully and effortlessly mix drinks, showcasing their impeccable precision and flawless execution. The atmosphere is electric as the robots move with grace, captivating the audience with their sleek movements and perfectly calculated actions.

As the beat drops, the camera zooms in on the enigmatic presence of Maluma, who stands at the center of the club, surrounded by futuristic dancers. His magnetic charisma and powerful voice bring an irresistible energy to the scene. With his captivating aura, Maluma effortlessly captivates the onlookers, showcasing his unique ability to blend traditional Latin music with a futuristic twist.

The spot transitions to a moment of connection, as Maluma interacts with one of the robotic bartenders. Their eyes meet, sparking a profound connection that transcends the divide between human and machine. It's a testament to the power of music as a universal language that can bridge even the most unlikely gaps.

The ad continues to unfold with captivating visuals of people from different walks of life, all united by their love for music and the transformative experience it brings. As the chorus of the song builds, the energy in the room rises, leaving everyone enthralled.

Towards the climax of the commercial, the scene transitions to a grand outdoor concert, where Maluma takes the stage in front of an ocean of enthusiastic fans. The energy is palpable and contagious, as the crowd sways to the rhythm of the music, letting go of inhibitions and embracing the moment of pure bliss.

The Michelob ULTRA TV spot "Robots" con Maluma is a powerful ode to the fusion of technology and music, showcasing the brand's commitment to uniting people through unforgettable experiences. It serves as a reminder that no matter how advanced our world becomes, the power of music and human connection will always prevail.

Michelob ULTRA TV commercial - Robots con Maluma produced for Michelob was first shown on television on April 23, 2019.