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What the Progressive TV commercial - Action Flo is about.

Progressive TV Spot, 'Action Flo': A Burst of Energy and Excitement

In the vibrant and ever-evolving world of insurance commercials, Progressive Insurance has once again captured the attention of viewers with their latest television spot titled 'Action Flo.' This memorable and action-packed advertisement showcases the iconic Flo, the familiar face and spokesperson of Progressive, in a whole new light.

The 'Action Flo' commercial opens with a bustling cityscape as Flo, portrayed by the talented Stephanie Courtney, energetically walks down the street. However, it becomes immediately apparent that this is not the Flo we've come to know and love. She exudes a newfound sense of adventure and adrenaline, donning a sleek and dynamic outfit, complete with a fitted black leather jacket and sunglasses that reflect her fiery determination.

As the camera follows her every move, Flo engages in a series of thrilling, gravity-defying stunts that leave viewers on the edge of their seats. She leaps from building to building effortlessly, soaring through the air with grace and fluidity. With each daring move, Flo showcases her agile prowess paired with her trademark charm and wit.

The commercial's background boasts a fast-paced soundtrack that intensifies the already exciting action on the screen. As Flo gracefully twists through the air, we catch glimpses of the Progressive logo and the tagline 'Action never stops with Progressive.' This clever play on words encapsulates the brand's commitment to innovative insurance solutions, ensuring that their customers are always protected and empowered to live life to the fullest.

The 'Action Flo' TV spot masterfully blends exhilarating visuals, an energetic soundtrack, and Flo's magnetic personality. The well-choreographed sequence seamlessly introduces a new side to Flo's character that viewers may not have seen before. It aims to break the mold, reinventing the perception of the typical insurance spokesperson and embodying Progressive's forward-thinking approach.

The commercial concludes with Flo landing gracefully on the ground, still sporting her infectious smile. She turns to the camera with a mischievous grin and delivers Progressive's iconic slogan, "Progressive: protecting you and your dreams." This final touch serves as a powerful reminder that, with Progressive, customers can take risks, chase their dreams, and have the confidence to know that their insurance needs are in expert hands.

'Action Flo' is more than just a TV commercial; it's a thrilling and captivating experience. Progressive Insurance once again proves their ability to captivate audiences with an innovative and high-energy advertisement that leaves viewers eagerly awaiting what Flo will do next. So buckle up,

Progressive TV commercial - Action Flo produced for Progressive was first shown on television on May 10, 2015.

Frequently Asked Questions about progressive tv spot, 'action flo'

Flo is a fictional saleswoman character appearing in more than 100 advertisements for Progressive Insurance since 2008.

Stephanie Courtney Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008.

Flo herself, with her red lipstick, bold winged eyeliner, infamous side bang and headband hairstyle, and stark white uniform became a cultural icon who has appeared in what is now well over 100 ads. Her enthusiasm and extreme passion for insurance is unforgettable, and her image is practically universal.

While its core business model is subscription-based, Flo also offers a freemium version of the app too (to provide basic period tracking).

Flo's longstanding equity is way too valuable for Progressive to execute her now. She consistently rates way above average in E-Poll's surveys of branded characters, for instance. However, there is one very real threat to Flo. Progressive has used Flo since 2008, so she's getting old.

While Flo is a fictional character played by actress Stephanie Courtney in Progressive Insurance's commercials, Stephanie Courtney's estimated net worth as of 2021 is approximately $6 million, according to Celebrity Net Worth.

actor Jon Hamm Progressive Insurance to launch new Flo ad campaign with 'Mad Men' actor Jon Hamm as romantic suitor. Published: May. 20, 2022, 9:41 a.m.

favoring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are, especially in political matters: a progressive mayor.

Flo's purpose and product Over 220 million people have downloaded the Flo app, and 46 million people use it on a monthly basis.

Let's get you the information you need. Is there an annual fee? Creating a FLO Account is free - same goes for your FLO Perks.

Flo was co-founded in 2015 by Dmitry and Yuri Gurski, in Belarus. Dmitry served as the company's CEO. In 2016, the company raised $1 million in seed round funding from Flint Capital and Haxus Venture Fund.

How much does Flo make a year? Flo from Progressive makes around $2 million per year. How long has Flo been doing progressive commercials?

Videos

Watch Progressive TV Commercial, 'Action Flo'

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Actors

Actors who starred in Progressive TV Spot, 'Action Flo'

Lennon Wynn photo
Raymond Ochoa photo
Riley Lio photo
Stephanie Courtney photo
Advertisers

Advertisers of the Progressive TV Spot, 'Action Flo'

Progressive TV commercial - Action Flo
Progressive

Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...

Agenices

Agenices of the Progressive TV Spot, 'Action Flo'

Progressive TV commercial - Action Flo
Arnold

Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...

Products

Products Advertised

Progressive Business Insurance
TV commercials

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