Actor Will Arnett is starring in new GEICO commercials - as an adversary to the gecko. Richmond's The Martin Agency came up with the gecko character nearly 25 years ago, and the firm brought in Arnett to be its frenemy in an effort bring new angles to the long-running character.

10 best Geico commercials for a good laugh

• Unspeakable Family (2015)
• Crushed Pottery (2018)
• Scheduling Standoff (2022)
• The Gecko Takes a Stroll (2021)
• Rebel Rene (2022)
• Life in a Victorian Home (2022)
• Open Floor Plan Problem (2022)
• The Gecko Makes a Connection (2021)

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

Dean Winters

State Farm State Farm is the largest auto insurance company in the U.S., with 17% of the market. Other big car insurance companies include Progressive, Geico and Allstate.

Is Progressive Cheaper Than Geico? Both Geico and Progressive offer cheap car insurance to drivers across the country. Geico's rates are typically lower overall, but Progressive tends to offer better prices to high-risk drivers.

Geico is off the hook, at least for now, from paying $5.2 million to a Missouri woman who alleged she contracted a sexually transmitted disease in a car insured by the company. The Missouri Supreme Court on Tuesday ruled unanimously to overturn a lower court's ruling that favored paying the woman.

After purchasing a majority of GEICO's shares in 1996, Berkshire Hathaway began a huge national advertising campaign for GEICO - which actually stands for Government Employees Insurance Company. The acronym was often mispronounced as "gecko" so marketing rode that wave and in 2000, the gecko character was born.

Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.

After purchasing a majority of GEICO's shares in 1996, Berkshire Hathaway began a huge national advertising campaign for GEICO - which actually stands for Government Employees Insurance Company. The acronym was often mispronounced as "gecko" so marketing rode that wave and in 2000, the gecko character was born.

State Farm Top 10 Largest Auto Insurance Companies

State Farm is the largest auto insurance company in the U.S., with 17% of the market. Other big car insurance companies include Progressive, Geico and Allstate.