What the Lincoln 2013 Super Bowl TV commercial - #SteerTheScript is about.

The Lincoln 2013 Super Bowl TV Spot, #SteerTheScript, was a unique advertising campaign that brought together social media and television to create a completely interactive experience for viewers. The commercial, which featured comedian and late-night talk show host Jimmy Fallon, was designed to showcase the new and improved Lincoln MKZ sedan.

The premise of the campaign was simple: Lincoln asked fans to tweet their suggestions for what Fallon's next line should be, using the hashtag #SteerTheScript. The best ideas would then be incorporated into the commercial in real time, creating a one-of-a-kind collaborative experience between Lincoln, Fallon, and the viewers watching at home.

The commercial followed Fallon as he drove the new Lincoln MKZ through a New York City filled with unexpected surprises. From a flash mob in the middle of Times Square to a marching band on the Brooklyn Bridge, the ad was an exciting and engaging showcase of the car's capabilities.

But what really made the commercial unique was the incorporation of viewer suggestions, which were seamlessly woven into the script as Fallon drove through the city. For example, one viewer suggested that Fallon say, "Pancakes anyone?", which led to the appearance of a stack of pancakes on the roof of a nearby food truck.

Overall, the Lincoln 2013 Super Bowl TV Spot, #SteerTheScript, was a cutting-edge advertising campaign that highlighted the brand's commitment to innovation and creativity. By embracing social media and inviting viewers to participate in the creative process, Lincoln created a truly unforgettable viewing experience that stood out from the typical Super Bowl commercials that viewers had come to expect.

Lincoln 2013 Super Bowl TV commercial - #SteerTheScript produced for Lincoln Motor Company was first shown on television on February 2, 2013.