What the Ensure TV commercial - The Roles of Life is about.

Ensure is a well-known brand of nutritional shakes that are targeted at older adults. Many times, as people age, they can lose muscle mass and become at risk for malnutrition. Ensure shakes are designed to provide all the necessary nutrients to keep individuals healthy and active.

One of the TV spots that Ensure has created is called "The Roles of Life." This particular ad aims to highlight the various roles that older adults can have in their communities and how Ensure can help support their ability to continue in these roles.

The commercial begins with a woman preparing a meal for her family. Her daughter and granddaughter are there to help, and it's clear that meal preparation is a tradition that brings the generations together. However, as the camera pans out, the woman is shown to be in an assisted living facility, indicating that her ability to continue in this role was made possible by her consuming Ensure, which helps her maintain her health and strength.

The ad continues to show individuals in various roles, such as being a friend, a volunteer, a coach, and a musician. All of these roles are ones that people may need to give up if they are not in good health, but with Ensure, they are able to keep up with these activities and continue to be active members of their communities. The tagline for the commercial is "Ensure. The #1 doctor-recommended brand for immune support."

Overall, this TV spot effectively showcases the importance of nutrition and the impact that Ensure can have on the ability of older adults to continue to participate in the roles that give their lives meaning and purpose.

Ensure TV commercial - The Roles of Life produced for Ensure was first shown on television on March 6, 2016.