What the BB&T TV commercial - Attention is about.

The BB&T TV Spot titled 'Attention' is a captivating and thought-provoking advertisement that not only grabs the viewer's attention but also leaves a lasting impact. This commercial, with its bold and daring approach, aims to bring awareness to the importance of paying attention to the present moment and to the financial decisions we make.

The TV spot opens with a dynamic scene of a bustling cityscape, showcasing people going about their daily lives. The background music is upbeat, creating a sense of energy and urgency. As the camera pans across the city, we see people engrossed in their smartphones, seemingly unaware of their surroundings, lost in their own digital worlds.

The scene then transitions to a series of snapshots, each depicting an individual engaging in various financial activities. Through clever visual storytelling, the commercial illustrates how easily people become distracted when it comes to making financial decisions. We see a young couple casually browsing through a real estate listing, but their attention quickly shifts to a cute cat video on their phone. A woman in a business suit is seen signing a contract, but her focus is abruptly diverted by a notification on her smartwatch. These scenes are intercut with close-ups of individuals with a blank expression on their faces, reflecting their lack of awareness.

The commercial takes a bold turn when a dramatic voiceover interrupts the scenes, calling for our attention. The voiceover commands us to stop and pay heed to our finances, emphasizing the consequences of being distracted. The visuals then switch to black and white, symbolizing the monotonous and mundane nature of being inattentive to our financial well-being.

In the final moments of the ad, the scene reverts to color, indicating a revitalization of attention and awareness. The voiceover concludes by urging viewers to choose BB&T, a financial partner who will enable them to make mindful decisions and take control of their financial future.

The 'Attention' TV spot effectively delivers its message by using striking visuals and a persuasive narrative. It prompts viewers to reflect on their own financial habits and highlights the value of being present and attentive in financial matters. The daring approach of this advertisement sets it apart from traditional banking commercials, ensuring that BB&T makes a lasting impression on its audience.

BB&T TV commercial - Attention produced for BB&T was first shown on television on August 17, 2018.