What the The Real Cost TV commercial - WWE: Metal in Your Lungs is about.

The Real Cost, an initiative by the US Food and Drug Administration to help prevent tobacco use among young people, released a television spot featuring Titus O'Neil, a well-known professional wrestler. The ad, titled "WWE: Metal in Your Lungs," is a powerful message against the dangers of smoking, particularly the negative impact it has on the lungs.

The commercial begins with O'Neil standing in a dimly lit, smoke-filled room. He is holding a microphone and addressing the camera with an intense look. The camera focuses on his face and then slowly pans down to his chest while he speaks, revealing a large metal plate covering his chest.

O'Neil then proceeds to recount his life story, explaining that he grew up in a rough neighborhood and turned to smoking as a way of coping with life's challenges. However, he quickly realized the devastating impact of smoking on his health, particularly his lungs. He then reveals the reason for the metal plate on his chest: he had to undergo surgery to remove a portion of his lung due to smoking-related health issues.

As the ad nears its end, O'Neil states, "Don't let smoking put metal in your lungs." The camera then zooms out to reveal that the metal plate on his chest is actually part of his wrestling attire, emphasizing the physical strength and resilience required in his line of work.

The Real Cost's TV spot featuring Titus O'Neil is a poignant reminder of the harmful effects of smoking, and the importance of making healthy choices. By using O'Neil's personal story and his physical strength to drive the message home, the ad is powerful, emotional, and effective.

The Real Cost TV commercial - WWE: Metal in Your Lungs produced for The Real Cost was first shown on television on December 19, 2021.