What the Twix TV commercial - MTV: 2018 VidCon: Prom is about.

The Twix TV spot aired during the 2018 VidCon had a unique spin on prom night. The ad featured a young man named Erik Zachary, who convinced his friends to ditch prom for a night of music and fun. The MTV VidCon stage served as the perfect backdrop for the party, complete with flashing lights and thumping music.

As the evening progressed, Erik and his friends indulged in Twix bars, with the classic crunch and sweet caramel satisfying their cravings. And when it came time for a prom photo, the group took a fun, spontaneous selfie, showcasing their love for the brand.

The Twix TV spot succeeded in capturing the spirit of youth and the desire to break free from tradition. By placing the ad in the context of a major music festival, the brand connected with its young target audience. It also showcased the versatility of Twix bars, making them a great snack option for a night out.

Overall, the Twix TV spot succeeded in capturing the essence of the Twix brand, its youthful, fun-loving spirit, and its ability to add joy and spark to any occasion. The ad was a perfect fit for the 2018 VidCon event, leaving viewers with a memorable and lighthearted message about what it means to be young and spontaneous.

Twix TV commercial - MTV: 2018 VidCon: Prom produced for Twix was first shown on television on June 29, 2018.