What the Twix TV commercial - Its Time to DeSide: Bouncer is about.

Title: Twix TV Spot, 'It's Time to DeSide: Bouncer'

Introduction:

In the world of advertising, Twix has always been known for its clever and entertaining commercials. One of the standout TV spots in their campaign, 'It's Time to DeSide,' is the Bouncer ad. It's a bold and amusing commercial that captures the essence of Twix's irresistible combination of crunchy cookie and creamy caramel. Let's delve into the storyline and explore the creativity behind this Twix television spot.

Synopsis:

The ad starts with a bustling city street scene outside a trendy nightclub. The camera follows a group of friends as they make their way towards the entrance, their excitement palpable. Standing at the door is the tough and imposing Club Bouncer, known for his no-nonsense attitude.

As the group approaches, they pull out a Twix bar and eagerly offer it to the Bouncer, presenting the classic dilemma of "left twix" or "right twix." However, unlike previous commercials, where the conflict revolves around which Twix is better, this time the Bouncer takes it to the next level.

Unexpected Twist:

Instead of choosing a side, the Bouncer breaks character and surprises everyone with his secret love for Twix. He happily accepts the treat, revealing his undeniable weakness for the chocolatey delight. This unexpected turn of events leaves the group of friends in shock, with a puzzled expression on their faces.

The bouncer's demeanor transforms as he starts narrating the advantages of choosing Twix, emphasizing the perfect blend of the light, crunchy cookie and the smooth, creamy caramel. His enthusiasm is contagious, and the crowd around him begins nodding their heads in agreement.

Clever Tagline:

Just as the commercial reaches its climax, the screen fades to black, leaving audiences eagerly awaiting the product slogan that has become synonymous with Twix commercials. The screen lights up, and the words "Twix: The Perfect Match" appear. The tagline perfectly encapsulates the irresistible combination that Twix offers.

Conclusion:

The Twix TV Spot, 'It's Time to DeSide: Bouncer' is a comedic and unexpected twist on the classic Twix advertising campaign. By humanizing the well-known archetype of the tough bouncer, Twix delivers a light-hearted message of inclusivity and enjoyment. The advertisement cleverly showcases the simultaneous struggle and joy of choosing between "left twix" and "right twix" while highlighting the delicious taste of Twix's distinctive blend of flavors.

This TV spot continues the

Twix TV commercial - Its Time to DeSide: Bouncer produced for Twix was first shown on television on January 7, 2018.