Heart of Glass. As the level of discomfort reaches a breaking point, one member of the audience flees to a separate room to strip down to his red Hanes underwear and dance alone to Blondie's hit single, “Heart of Glass.” The door to the private chamber is eventually opened by accident, revealing himself to the audience in a moment ...

The advertising spots support Hanes Originals, the largest cross-category collection in Hanes' nearly 125-year-old history. “Make Yourself Comfortable” injects an adventurous, youthful and fresh take on comfort, while honoring the 1901 origin story and the notion that Hanes invented comfort.

Blondie's 'Heart of Glass' backs a lavish and fanciful reimagining of the underwear maker's origin story.

From 1992 to 1999, the brand's main slogan was "Just wait'll we get our Hanes on you." The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, Matthew Perry and Marisa Tomei, as "Look who we've got our Hanes on now."

Hanesbrands's mission statement is "Delivering superior returns to our shareholders by leveraging our strong brands, innovative products, low-cost operating structure and optimized cash flow to build leading share across brick & mortar and digital channels."

HanesBrands is proud of its strong reputation for corporate social responsibility - conducting business around the world in a highly ethical and responsible manner.

actor Tony Cavalero A year ago, Hans traveled the world to find “ball-ance” within his underwear. Now, the character played by “The Righteous Gemstones” actor Tony Cavalero is back to relieve the heat building up within athletes' pouches.

Transitions Optical TV Spot, 'A Good Feeling: Xtractive' Song by Pigeon John.

HanesBrands makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's other iconic brands are Hanes, the leading basic apparel brand in the United States; and Champion, an innovator at the intersection of lifestyle and athletic apparel.

In 1902 Pleasant Henderson Hanes joined with his sons (Pleasant Huber and William Marvin) to set up the P. H. Hanes Knitting Company to make men's and boy's underwear. Shamrock was renamed Hanes Hosiery Mills in 1910 and soon became recognized as the world's largest producer of women's seamless nylon hosiery.

While your vision explains where your business is going, and your mission talks about what you're doing to get there, your values are all about how you're going to operate and act along the way. For example, Patagonia's brand values are: Build the best product. Cause no unnecessary harm.

When a company has a social mission, it communicates to customers, employees and stakeholders the values that drive it. Customers feel like they make a difference when they purchase from the company. Employees know their work is contributing to certain causes.