The Aleve TV Spot titled "Proven Better" features a series of people who are suffering from pain caused by activities such as cycling, running, dancing, and lifting weights. The ad begins with a woman who is shown stretching her leg, as if she just completed a long run. She then tells the viewers that, despite her pain, she won't stop running.
The TV spot then moves to a man who is shown lifting weights at the gym. He tells the viewers that, despite the pain he feels after every workout, he won't stop lifting.
Next up is a woman who says that she won't stop dancing, even though the pain in her feet can be unbearable. The TV spot then moves on to a man cycling uphill, who says that he won't stop cycling, even though the pain in his legs is intense.
Throughout the ad, a narrator explains how Aleve is different from other pain relievers, and how it can provide relief from pain caused by daily activities, without causing any damage to the stomach. The ad then shows closeups of the product, stating that it is "proven better" than other pain relievers.
The TV spot concludes with a final message that encourages viewers to try Aleve for themselves, if they want relief from their pain caused by everyday activities. The ad is compelling and impactful, with vibrant visuals and motivational messages that inspire viewers to never stop doing what they love, even if it means dealing with pain.
Aleve TV commercial - Proven Better produced for Aleve was first shown on television on October 26, 2014.
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