What the Cascade Platinum TV commercial - Do It: Save Energy is about.

In the bustling household of the Johnson family, a glimmer of excitement radiates through the air as they gather around the television screen. The Cascade Platinum TV spot, aptly titled 'Do It: Save Energy', captivates their attention with its vibrant imagery and catchy jingle.

The commercial opens with a sweeping shot of a luxurious kitchen, bathed in warm sunlight streaming through a large bay window. The Johnson family, a diverse and energetic group, is sprawled around the table, all eager to tackle their chores. Nestled among them is their trusty dishwasher, a shining Cascade Platinum.

As the commercial progresses, it seamlessly intertwines scenes of a mesmerizing dance routine with practical demonstrations of the Cascade Platinum's energy-saving features. The family's appliances come to life, showcasing their sleek design and powerful capabilities, while an uplifting soundtrack pulses in the background.

In one scene, the dishwasher and the refrigerator engage in a playful "dance-off" to save energy. They spin and twirl with elegance, each movement synchronized to the rhythm of the music. The Johnson family watches in awe, their laughter echoing throughout the room, as the appliances effortlessly showcase how easy it is to conserve energy.

Amidst the vibrant spectacle, the commercial takes a moment to emphasize the Cascade Platinum's advanced technology. The camera zooms in on a close-up shot of the dishwasher's control panel, which proudly displays an energy-saving mode. The Johnson family, now fully immersed in the commercial's infectious energy, eagerly learns about the appliance's ability to optimize water and energy usage.

The enchanting dance routine reaches its crescendo, with all the appliances in the kitchen joining the festivities. From the stove to the microwave, each performs its own unique steps to showcase the state-of-the-art features they possess. The Johnson family watches on, awestruck and inspired by the appliances' synchronized performance.

As the commercial concludes, the Johnson family applauds the appliances' exceptional display of energy-saving capabilities. The jingle fades away, leaving behind a lingering sense of motivation and a renewed commitment to conserving energy. The screen transitions to the Cascade Platinum logo, which glows brightly and confidently, serving as a reminder of the brand's reliable and eco-conscious reputation.

With that final image, the Cascade Platinum TV spot, 'Do It: Save Energy,' leaves a lasting impression on the Johnson family and viewers alike. It not only showcases the advanced features of the Cascade Platinum dishwasher but also inspires viewers to play their part in saving energy. After watching the commercial, households across the nation feel empowered and motivated to make small changes that can have a significant impact on their energy consumption.

Through its captivating dance routine and enchanting visuals, the Cascade Platinum TV spot imparts a powerful message of sustainability, urging viewers to join the movement and embrace energy conservation in their own homes.

Cascade Platinum TV commercial - Do It: Save Energy produced for Cascade was first shown on television on June 28, 2021.