What the Cologuard TV commercial - Tie is about.

The Cologuard TV Spot, 'Tie' is a commercial that promotes the Cologuard at-home colon cancer screening test. The ad, which is quite poignant, features a middle-aged man who is struggling with the knowledge that his father and grandmother both died from colon cancer.

The commercial begins with the man standing in his closet and debating over what to wear to a family event. He searches through his closet, looking for the perfect outfit, and eventually settles on a black suit and a gray tie. As he looks at himself in the mirror, he begins to think about his family history of colon cancer.

The scene then cuts to the same man sitting on his couch at home, holding the Cologuard test kit in his hands. He talks about how he was hesitant to take the test, but eventually decided to do it because he wants to be there for his family. The man takes the test and sends it off for analysis.

The final scene shows the man wearing the same black suit and gray tie, this time at a family event. He approaches his young nephew, who is playing with other children, and gives him a hug. The man tells him that he loves him and that he wants to be there for him for a long time. The commercial ends with a voice-over inviting people to learn more about the Cologuard test and take action against colon cancer.

Overall, the Cologuard TV Spot, 'Tie' is a touching advertisement that encourages viewers to consider their family history of colon cancer and take action towards prevention. The ad uses emotional storytelling to promote the at-home screening test, making it an effective and memorable marketing campaign.

Cologuard TV commercial - Tie produced for Cologuard was first shown on television on January 27, 2020.