Impossible is Nothing became more than a tagline in 2021 - it was an expression of the adidas brand attitude - and was used to articulate our brand pillars of athletic performance/innovation, sustainability and inclusivity.

Adidas Adidas has a mission: For the world to see only the possibilities where others may see the impossible. And we had the privilege to mark that message all over New York City. The Adidas slogan "Impossible is Nothing" originated in 1974 and was derived from a quote by Muhammad Ali , world-famous boxing champion.

With “Adidas” in lowercase, bold type, most people focus their attention on the company name. But those diagonal stripes have meaning: They are intended to look like a mountain - the type of mountain elite athletes would push themselves to climb against all odds.

Addidas. The debate about Adidas's hidden message in the logo has existed for years. Some claim the iconic logo stripes represent a mountain, symbolizing the brand's commitment to strength and endurance. Others say the three stripes represent the company's three founders, Adi Dassler and his two brothers.

For Erich Stamminger, member of the Executive Board of adidas-Salomon AG responsible for Global Marketing and President of adidas America, "Impossible is nothing" captures in one short phrase the essence of adidas as a brand and the attitude that is known and shared by all athletes around the world, "Impossible is ...

everything is possible Nothing is Impossible. is basically saying "everything is possible" The second phrase: Impossible is Nothing. is basically saying there is no such thing as impossible (impossible does not exist).

Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf “Rudi” Dassler. The logo, which features a bird carrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer.

The stripes on the trefoil emblem symbolize the company's focus on variety, while the three trefoil leaves stand for three parts of the world (North America, Europe, and Asia) where you can buy its products. The mountain-shaped logo conveys the idea of overcoming challenges and pursuing your goals no matter what.

Adidas trefoil logo Found in its classic and heritage-style clothing and footwear products. The trefoil represents the brand's heritage and its connection to its roots in sports. The three leaves symbolize the brand's focus on diversity, inclusiveness, and global reach.

The removal of the lettering represents a subtle but important innovation for the German company, which is following the path of minimalism already explored by many of its competitors and is betting everything on the iconic power of the three stripes.

In one of its most memorable marketing campaigns, adidas shows its biggest athletes, including David Beckham and Haile Gebrselassie, facing their fears, defeats, and challenges head-on only to prove that, indeed, 'Impossible is Nothing'. The slogan became synonymous with reaching your goals.

Impossible is Nothing- Nike!