What the adidas TV commercial - Impossible Is Nothing: The Next Generation is about.

In the Adidas TV Spot titled 'Impossible Is Nothing: The Next Generation,' we are introduced to Donovan Mitchell, an extraordinary basketball player and a rising star in the NBA. This gripping commercial showcases Mitchell's journey, highlighting the values of perseverance, determination, and the power of dreams.

The TV spot begins with a montage of a young Donovan Mitchell, clad in his Adidas gear, playing basketball on the streets of his neighborhood. As the camera pans across the basketball court, we witness Mitchell's undeniable talent and passion for the game. His dedication is evident, practicing his jump shots, dribbling skills, and showing off his breathtaking agility on the court.

The imagery transitions seamlessly to a present-day Mitchell, now a prominent figure in the NBA, donning his Utah Jazz jersey. The intensity in his eyes and the fiery determination radiating from his every move captivate the audience. Mitchell's relentless drive to succeed becomes the focal point of the commercial.

As the voiceover, delivered with a commanding tone, narrates his journey, the visuals sync perfectly with Mitchell's story. The TV spot showcases the countless hours of training, the sacrifices he made, and the obstacles he overcame to reach this pinnacle of success.

The commercial takes us even further, weaving together snippets of interviews with Mitchell's family and friends. They express their admiration for his unyielding work ethic, resilience in the face of adversity, and unwavering faith in himself. These personal testimonials provide a glimpse into the character and values that have propelled Mitchell to new heights.

Throughout the TV spot, Adidas employs their iconic tagline, 'Impossible Is Nothing,' representing the brand's commitment to empowering athletes to break barriers. The Next Generation campaign aims to inspire the youth to dream big, chase their aspirations, and conquer whatever obstacles come their way.

As the ad draws to a close, we witness a powerful shot of Mitchell rising above the rim, defying gravity to slam dunk the basketball with a resounding force. The visual metaphor perfectly encapsulates the spirit of 'Impossible Is Nothing,' leaving viewers feeling motivated and invigorated.

'Impossible Is Nothing: The Next Generation' TV spot featuring Donovan Mitchell not only showcases Adidas' commitment to creating top-quality athletic wear but also underscores the incredible journey of an athlete who refused to surrender to limitations. This ad leaves its mark, empowering viewers to conquer their own dreams and strive for greatness.

adidas TV commercial - Impossible Is Nothing: The Next Generation produced for adidas was first shown on television on December 26, 2021.