What the ipsy TV commercial - Your Very Own is about.

Title: Ipsy TV Spot: 'Your Very Own'

Introduction:The Ipsy TV spot titled 'Your Very Own' embodies the essence of individuality and self-expression. The short commercial captures the spirit of the popular beauty subscription service, Ipsy, as it encourages viewers to embrace their unique beauty and create their own personal style. With a fearless and inclusive approach, Ipsy empowers individuals to celebrate their diverse identities and express themselves authentically through makeup and skincare products.

Scene 1: Unleashing CreativityThe TV spot opens with a vibrant, energetic scene. We see people of various ages, ethnicities, and genders gathering in a spacious studio filled with colorful makeup products. Soft background music sets a lively tone for the commercial. The camera pans across excited faces, each person holding an Ipsy Glam Bag filled with beauty products.

Scene 2: The Power of ChoiceAs the camera zooms in, the commercial highlights the concept of choice. Multiple beauty stations are set up, displaying a wide range of makeup and skincare products. Each person selects their favorite items, showcasing the vast selection provided by Ipsy. With smiles on their faces, they explore and experiment with the products, accentuating their unique features.

Scene 3: Transformation and ConfidenceThe TV spot then transitions to a montage of close-up shots. Faces carrying various expressions transform as the Ipsy products are applied. Through skillful blending and strokes, individuals enhance their natural beauty and develop a newfound confidence. The diverse range of skin tones and beauty techniques showcases the inclusivity celebrated by Ipsy.

Scene 4: Connecting through BeautyThe scene shifts to individuals engaging in conversations, laughter, and shared experiences. People discuss their favorite Ipsy products, exchange beauty tips, and connect on a deeper level. The commercial emphasizes the sense of community fostered by Ipsy's platform, where beauty lovers can bond and celebrate their shared passion for self-expression.

Scene 5: Unveiling the Glam BagThe commercial builds anticipation as it leads to a climactic moment. A glitter-filled Ipsy Glam Bag, representing the much-anticipated monthly subscription, is unveiled. The bag symbolizes the joy and excitement of receiving a personalized selection of beauty products carefully curated to match each individual's preferences and needs.

Scene 6: Empowering TransformationThe final scenes showcase individuals confidently embracing their own unique style. Fashion-forward outfits, bold makeup choices, and radiant smiles exemplify the transformative power of self-expression through beauty. The commercial concludes with the Ipsy logo displayed alongside the

ipsy TV commercial - Your Very Own produced for ipsy was first shown on television on May 27, 2021.