Daniel Rotman is the Founder and CEO of PrettyLitter, a cat litter subscription service. Prior to PrettyLitter, Daniel served as the Chief External Affairs Officer for BBYO from 2013 to 2015, where they oversaw all facets of BBYO's development operation.

Health & Safety Pretty Litter is made from amorphous silica gel, which is safe and non-toxic for both cats and humans. It's also non-clumping and doesn't expand when wet, so it is less dangerous than clay litter if ingested.

$24 While cat litter costs vary depending on the size of your cat and how frequently you change the litter, one bag of PrettyLitter typically lasts one month for a single cat and costs $24.

The litter does not get absorbed by the bowel or swell in the presence of humidity. Consuming a small amount of PrettyLitter should pass through your cat's GI tract safely. Encouraging them to drink plenty of water will help the crystals move through their system if consumed.

When Gingi was 10 and Rotman was 25, Gingi suddenly fell ill, and Rotman realized there were no tools to help monitor her health; a challenge with an animal he describes as “the most stoic of all pets.” That experience inspired him to create PrettyLitter, a health-monitoring cat litter than changes color based on the ...

In May 2021, Mars acquired PrettyLitter for a reported $1 billion.

Silica gel is not thought to be toxic, but it can cause an obstruction if ingested by a cat.

Silica litter prevents bacteria with crystals that absorb urine and help dehydrate feces, making your cat's litter box too dry to sustain any growth. This helps prevent kidney problems and UTIs in cats. Environmentally, silica litters will biodegrade and are non-toxic, making them a better choice than clay.

How long does a bag of PrettyLitter last? Each bag of PrettyLitter is designed to last an entire month for one medium sized cat in an average sized litter box (12" x 16").

PrettyLitter can be used for a diabetic cat, but it will not show the presence of glucose in their urine. However, it can be used to detect the ancillary effects of feline diabetes. If your cat goes to the bathroom more than usual, we suggest getting additional litter so it lasts a full month.

PrettyLitter was developed by a team of veterinarians and scientists specifically for cats. The litter is made of Silica Gel, which you may be familiar with from other packaged products. Just as it's safe to place in a bag of your favorite jerky, it's safe to have in your cat's litter box.

When searching for the best cat litter, you'll find two types of silica: crystalline and amorphous gel. Crystalline silica is toxic to cats and can produce harmful dust when inhaled. Meanwhile, amorphous silica found in silica gel cat litter is non-toxic when ingested or inhaled.