XFINITY X1 TV Spot aired during the Academy of Country Music Awards. The ad was meant to showcase the XFINITY X1 digital television platform that offers viewers access to a wide range of channels and programming. The ad begins with a shot of the red carpet at the award ceremony before cutting to a black-and-white shot of a mother and daughter watching the ceremony on their XFINITY X1 TV.
The daughter asks her mother why the ceremony is so important, and her mother responds that it's because the biggest stars in country music are there. The daughter then asks if they can watch it on their XFINITY X1 TV, and the mother happily obliges. We then see a series of clips that showcase the XFINITY X1's features, including its ability to switch between various channels, view programming on demand, and navigate quickly through the TV guide.
The spot ends with shots of the mother and daughter watching the ceremony together, enjoying the event from their own home. The XFINITY X1 TV spot was a clever way to promote the digital television platform and demonstrate its features, while also tapping into the excitement surrounding the Academy of Country Music Awards.
XFINITY X1 TV commercial - Academy of Country Music Awards produced for Comcast/XFINITY was first shown on television on March 27, 2017.
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