What the Boehringer Ingelheim TV commercial - Doing Right is about.

In the vast realm of television advertising, there are few commercials that truly captivate viewers and leave a lingering impact on their minds. One such commercial is the Boehringer Ingelheim TV spot titled 'Doing Right'. This thought-provoking advertisement examines the core values and commitment of Boehringer Ingelheim, a renowned pharmaceutical company dedicated to improving human and animal health.

The 'Doing Right' TV spot opens with a breathtaking aerial shot of a beautiful countryside. The soothing melody of an acoustic guitar fills the air, creating a sense of tranquility. As the camera glides over lush green fields, it slowly zooms in on a small, rustic farmhouse. The simplicity of the setting emphasizes the authenticity and integrity that Boehringer Ingelheim aims to embody.

A narrator with a compassionate voice begins speaking, stating, "At Boehringer Ingelheim, we believe in doing right, in every sense of the word." The words reverberate with sincerity and conviction, setting the tone for what's to come. With each word, the screen transitions to reveal a different scene, showcasing the company's commitment to various aspects of healthcare.

The first scene unfolds in a bustling laboratory, where scientists in pristine white coats diligently conduct experiments. The camera zooms in on a researcher's face, capturing their passion and determination. The narrator explains, "We strive to discover breakthrough medicines that can change lives."

In the next moment, the focus shifts to a veterinarian gently tending to a sick animal. The tender care and warmth in the vet's eyes are palpable. The narrator continues, "We aim to make a difference in the lives of animals, ensuring their health and well-being."

The TV spot then transitions to a bustling hospital, where doctors and nurses tirelessly work to heal patients. An elderly woman is seen holding a healthcare professional's hand, finding solace and trust in their expertise. The narrator conveys, "We stand beside healthcare providers, committed to optimizing patient care."

As the 'Doing Right' TV spot continues, it delves into the company's dedication to sustainability and societal impact. The screen showcases Boehringer Ingelheim's green initiatives aimed at reducing their carbon footprint and preserving the environment. The narrator declares, "We believe in safeguarding the planet for future generations."

The advertisement concludes with a powerful message displayed on the screen: "Boehringer Ingelheim: Doing Right for a Better Tomorrow." The music reaches its crescendo, leaving viewers with a sense of assurance and inspiration.

Boehringer Ingelheim

Boehringer Ingelheim TV commercial - Doing Right produced for Boehringer Ingelheim was first shown on television on May 14, 2020.