What the FIJI Water TV commercial - Time Before is about.

FIJI Water TV Spot, 'Time Before' takes viewers on an enchanting journey through time, awakening a sense of curiosity and wonder. This captivating advertisement invites us to explore the depths of history and appreciate the simple yet essential life force that is water.

The commercial begins with a distant image of a serene landscape, untouched by modernity. As the camera slowly pans across the breathtaking scenery, we are transported back in time to witness the unfolding of pivotal historical moments. From ancient civilizations and majestic empires to industrial revolutions and space exploration, each scene is skillfully crafted to transport us through time.

Amidst the backdrop of these historical snapshots, the spotlight gradually shifts to celebrate the fundamental role of water throughout human existence. We witness civilizations harnessing the power of water for agriculture and trade, as rivers flow through thriving settlements. The imagery masterfully juxtaposes rural life with the technological advancements of the industrial age, underscoring water's universal importance.

As the advertisement progresses, it subtly brings the narrative closer to the present day. It beautifully captures the essence of contemporary life, showing bustling cityscapes, vibrant communities, and individuals going about their daily routines. Through it all, water is present – be it in the form of fountains, raindrops, or hydrating bottles.

The commercial reaches its crescendo as the camera reveals a modern oasis, where people quench their thirst with a bottle of FIJI Water. The message is clear: in a rapidly changing world, some things remain constant, and the purity and essence of FIJI Water is one of them. It transcends time, providing a connection between the past, present, and future.

Overall, the 'Time Before' commercial brilliantly captures the sense of awe and reverence for the role of water in human history. It reminds us of its incredible significance and the essential nature of a brand like FIJI Water. By evoking a sense of nostalgia, wonder, and relevance, this TV spot captivates audiences and reminds them to savor the timeless goodness found in every bottle of FIJI Water.

FIJI Water TV commercial - Time Before produced for FIJI Water was first shown on television on February 15, 2015.