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What the Colgate Optic White Platinum TV commercial - Ready to Shine Ft. Kelsea Ballerini is about.

The Colgate Optic White Platinum TV spot 'Ready to Shine' features American country singer Kelsea Ballerini. The commercial showcases the effectiveness of Colgate Optic White toothpaste in giving users a bright and dazzling smile.

The ad begins with Kelsea Ballerini, who appears in front of a backdrop of sparkling lights, ready to perform on stage. She is seen applying the Colgate Optic White toothpaste on her toothbrush and brushing her teeth while her audience gets excited about her performance.

As Kelsea continues to brush her teeth, the camera zooms in to show the tiny bubbles and particles in the toothpaste, which help remove surface stains and give her teeth a brighter glow. Kelsea finishes brushing and smiles brightly at herself in the mirror, satisfied with the results.

The ad emphasizes the power of Colgate Optic White in achieving a brighter smile, even after just one use. It reinforces the message that a bright smile is key to looking and feeling confident in any situation.

Overall, the TV spot effectively uses Kelsea Ballerini's celebrity appeal to showcase the benefits of Colgate Optic White toothpaste in achieving a dazzling smile.

Colgate Optic White Platinum TV commercial - Ready to Shine Ft. Kelsea Ballerini produced for Colgate was first shown on television on June 26, 2017.

Frequently Asked Questions about colgate optic white platinum tv spot, 'ready to shine' ft. kelsea ballerini

In the past 30 days, commercials featuring Kelsea Ballerini have had 30,358 airings.

A single 30-second spot costs an advertiser around $4.5 million, so it's no surprise that the celebrities who, more and more, are appearing in them also collect a big payday. “It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who's worked on Super Bowl spots.

Procter & Gamble In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year.

In terms of brand endorsements, the highest-earning celebrity is Virat Kohli with 1,685 crores, followed by Akshay Kumar and Deepika Padukone. Alia Bhatt earns the lowest with 325 crores, preceded by Salman Khan who earns 395 crores.

Answer: Lionel Messi's USD 1 billion deal with Adidas in 2017, David Beckham's Adidas deal worth USD 168 million, George Foreman's deal with Salton Inc, worth over USD 138 million and Tiger Woods' deal with Nike worth USD 100 million are some of the most highly paid endorsements.

In 2021, life and entertainment was the industry with the highest TV advertising spending in the United States, reaching 10.1 billion U.S. dollars. Pharmaceutical and medical ranked second, with a spend of 5.6 billion, while food and beverage rounding out the top three with ad spend of 4.5 billion.

Actor Shah Rukh Khan reportedly charges Rs. 4 crores to Rs. 10 crores for brand endorsement.

Models working in TV commercials are paid more than Rs. 20,000 per day. The money depends on your looks and body. A beautiful face on a well-toned body can command handsome money, even if you are just a fresher.

Famous Brand Ambassadors in India 2023: Corporate Ambassadors

List of Brand Ambassadors in India – Corporate Ambassadors
Salman KhanPepsi, BharatPe
Sandeep PatilIndoor Cricket Team
Sara Ali KhanVivo 'S' Series
Shah Rukh KhanHyundai, Big Basket, Kent for Security product range, V-Nourish

Among the various industry verticals in the country, the FMCG sector had a 38 percent share in the total digital ad expenditure in 2022, making it the highest spending sector that year.

Top 10 Advertiser Group - Across Genres

RANKAdvertiser GroupAD VOL ('000 SECS)
1HINDUSTAN LEVER LTD4347.57
2RECKITT BENCKISER (INDIA) LTD4308.45
3BROOKE BOND LIPTON INDIA LTD989.06
4GODREJ CONSUMER PRODUCTS LTD986.62

Rajinikanth According to repots, Rajinikanth was given a remuneration of Rs 210 crore to play the lead role of Muthuvel Pandian in 'Jailer' and with an addition of Rs 100 crore for being part of the film, the actor has become the highest paid actor in Indian cinema.

Videos

Watch Colgate Optic White Platinum TV Commercial, 'Ready to Shine'

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Actors

Actors who starred in Colgate Optic White Platinum TV Spot, 'Ready to Shine' Ft. Kelsea Ballerini

Kelsea Ballerini photo
Advertisers

Advertisers of the Colgate Optic White Platinum TV Spot, 'Ready to Shine' Ft. Kelsea Ballerini

Colgate Optic White Platinum TV commercial - Ready to Shine Ft. Kelsea Ballerini
Colgate

Colgate-Palmolive is a global consumer products company that specializes in producing and distributing a wide range of household, healthcare, and personal care products. The company is known for its o...

Agenices

Agenices of the Colgate Optic White Platinum TV Spot, 'Ready to Shine' Ft. Kelsea Ballerini

Colgate Optic White Platinum TV commercial - Ready to Shine Ft. Kelsea Ballerini
Red Fuse Communications

Red Fuse Communications is a global advertising agency that was founded in 2012 and is headquartered in New York City. The agency provides a wide range of advertising services to its clients, includin...

Products

Products Advertised

Colgate Optic White High Impact White
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