What the Dove TV commercial - Wonder Woman: Hailey is about.

Dove's TV spot 'Wonder Woman: Hailey' is a powerful and empowering ad that centers on the story of a young girl named Hailey. The ad begins with Hailey dressed up as Wonder Woman, looking in the mirror, and imagining herself as a powerful superhero. However, the reality is that Hailey is undergoing chemotherapy, and has lost her hair due to treatment.

The ad takes us on a journey of Hailey's daily life as she bravely battles her illness. We see Hailey going through chemotherapy, spending time with her family, and attending school, all while remaining strong and determined. The ad highlights the importance of self-confidence during tough times, and how Dove's products can help in building that self-confidence.

Throughout the ad, we see Hailey using Dove's hair care products, which help in nourishing her hair and scalp, and making her feel beautiful and confident. The ad emphasizes that everyone, regardless of their circumstances, deserves to feel good about themselves, and that Dove's products can help in achieving that.

The TV spot concludes with Hailey back in her hospital room, putting on her Wonder Woman costume, and looking at herself in the mirror with a smile of confidence. The Dove logo is then shown, along with the text "Real strength is shown through vulnerability" and the hashtag #RealStrength.

Overall, Dove's TV spot 'Wonder Woman: Hailey' is a touching and inspiring ad that highlights the importance of self-confidence and the role that Dove's products can play in building that confidence, even during tough times. The ad stands out for its powerful message and resonance with audiences of all ages.

Dove TV commercial - Wonder Woman: Hailey produced for Dove (Deodorant) was first shown on television on May 21, 2022.