What the True&Co Alice + Easy Fit Bra TV commercial - Favorite T-Shirt is about.

The True&Co Alice + Easy Fit Bra TV Spot, 'Favorite T-Shirt' showcases the innovative design and comfort of the Alice + Easy Fit Bra. The commercial features women of all ages, shapes, and sizes expressing their love for the bra, which has become their go-to choice for everyday wear.

As the spot begins, a narrator explains that every woman has a favorite t-shirt that they always reach for when they want to feel comfortable and confident. But what about a bra that feels the same way? That's where the Alice + Easy Fit Bra comes in.

The commercial then cuts to women of various ages and sizes wearing the bra under their t-shirts. One woman, with a curvy figure, comments that she finally found a bra that fits and supports her properly. Another woman, a new mother, raves about how the bra comfortably accommodates her changing body. A third woman, who appears to be in her 50s, remarks that the bra has helped her feel more confident and comfortable in her own skin.

Throughout the spot, the women are shown wearing the Alice + Easy Fit Bra under different outfits, from casual t-shirts to professional attire. The bra's seamless design and soft, stretchy fabric make it a versatile choice for any occasion.

At the end of the commercial, the narrator urges viewers to try the Alice + Easy Fit Bra for themselves and experience the comfort and support it provides. The True&Co Alice + Easy Fit Bra TV Spot, 'Favorite T-Shirt' offers a refreshing take on the traditional bra commercial by celebrating women of all shapes and sizes and promoting a bra that offers both comfort and style.

True&Co Alice + Easy Fit Bra TV commercial - Favorite T-Shirt produced for True&Co was first shown on television on August 21, 2017.