What the Birchbox TV commercial - The Future Is Casual is about.

Birchbox, the popular beauty subscription service, recently released a new TV spot titled 'The Future Is Casual'. This commercial aims to showcase the company's new approach to beauty in the modern age, with a focus on embracing a more relaxed and low-key lifestyle.

The spot opens with a shot of a young woman waking up in her bedroom on a lazy Sunday morning. She heads to her bathroom cabinet and pulls out a Birchbox box, which contains the latest beauty products handpicked by the company's beauty experts. She proceeds to try out the products, showcasing a casual and effortless approach to her beauty routine.

Throughout the commercial, the focus is on the woman's easy-going lifestyle, paired with Birchbox's curated beauty kits that are designed to cater to women who want to look and feel good without putting in too much effort. The commercial ends with a slogan: "Birchbox - beauty for the casually inclined".

Overall, the Birchbox TV spot 'The Future Is Casual' is a refreshing take on the beauty industry. In a world that often insists on perfection and glamour, Birchbox's approach is to embrace a more laid-back and relaxed approach to beauty, while still maintaining high-quality products that cater to modern women who appreciate effortless beauty.

Birchbox TV commercial - The Future Is Casual produced for Birchbox was first shown on television on November 16, 2020.