What the Clairol Expert Collection Age Defy TV commercial - Now is about.

The Clairol Expert Collection Age Defy TV spot, titled "Now," is a powerful and inspiring advertisement that showcases the brand's commitment to helping women feel confident and beautiful at any age. The commercial opens with a voiceover describing the common feeling amongst women that they are "too old" for certain things, followed by a series of women ranging in age from their 20s to their 70s.

As the voiceover continues, the women begin to say "now" and express their desire to embrace their age and live life to the fullest. We see them living their lives, whether it's working out or taking on new challenges in their careers. As the Clairol Expert Collection Age Defy range is introduced, the message is clear: women don't have to fear aging, they can celebrate it.

The TV spot showcases the products' anti-aging benefits, with before and after shots of women with less visible greys and healthier, shinier hair. The commercial ends with the tagline "You do it all, now your hair color can too. Age Defy from Clairol. Now with 2X the Coverage for Vibrant, Shine."

Overall, the Clairol Expert Collection Age Defy TV spot is a powerful message of empowerment and embracing aging. It encourages women to be confident and celebrate their age, while also showcasing the brand's commitment to delivering effective and high-quality products that make women feel beautiful inside and out.

Clairol Expert Collection Age Defy TV commercial - Now produced for Clairol was first shown on television on January 5, 2014.