What the LOreal Feria TV commercial - Rush is about.

In the colorful and captivating world of beauty, L'Oreal Feria has always been at the forefront, pushing boundaries and redefining standards. And when it comes to delivering a stunning, impactful message, who better to embody the essence of Feria's spirit than the incomparable music icon, Beyoncé?

In the mesmerizing TV spot for L'Oreal Feria titled 'Rush', Beyoncé takes center stage, radiating confidence and grace with every step. The commercial opens to a scene bathed in hues of vibrant reds, where Beyoncé stands in front of a mirror, her reflection mirroring her infectious energy.

As the commercial begins, a pulsating beat begins to fill the air, setting the tone for a fast-paced journey. Beyoncé sweeps her hand through her magnificent, luscious locks as a wave of vivid colors cascades around her. This symbolic moment represents the transformative power of L'Oreal Feria, where every woman has the opportunity to embrace her individuality and unleash her inner diva.

As the camera captures Beyoncé's radiant smile, the TV spot transports us through a kaleidoscope of breathtaking scenes. We see her dancing effortlessly in a rain of purple and blue, each movement perfectly synchronized with the rhythm. It's a celebration of not only vibrant colors but also the joy that comes from embracing one's true self.

Throughout the commercial, Beyoncé exudes confidence and empowerment. She effortlessly balances strength and femininity, showcasing the seamless blend that both Feria and the Queen herself embody. With each scene, the TV spot captivates viewers, inviting them to join a journey of self-expression and authenticity.

As the commercial concludes, Beyoncé stands tall and proud, surrounded by a mesmerizing rainbow of shimmering hues. She looks straight into the camera, her eyes glistening with determination. With a sly smile, she utters the words that have become synonymous with L'Oreal Feria: "Because you're worth it."

The TV spot 'Rush', featuring Beyoncé, is a celebration of vibrant colors, self-expression, and the unwavering belief in one's beauty. It encourages every woman to embrace her uniqueness, to let her hair be a canvas for her creativity, and to boldly shine her light for the world to see. And with L'Oreal Feria by her side, she can do it all with confidence and style, just like the incredible Beyoncé herself.

LOreal Feria TV commercial - Rush produced for L'Oreal Paris Hair Care was first shown on television on June 30, 2013.