Dawn TV Spot, 'Rescue Workers: EZ-Squeeze' Song by Marina Sneider.

Dawn TV Spot, 'Rescue Workers' Song by Marina Sneider.

The Weeknd in Pepsi's “Get Ready” ad. Pepsi's halftime show may star The Weeknd, but the company hopes its new campaign will create buzz for the show the entire month. The PepsiCo beverage brand is replacing its traditional Super Bowl ad slot with a new campaign to lead-in to its halftime show featuring the musician.

Transitions Optical TV Spot, 'A Good Feeling: Xtractive' Song by Pigeon John.

Dawn FM is a concept album that underscores helplessness as only a mindset. It's a character's journey through the phases of purgatory, and the eventual acceptance of one's state of being.

Abel Makkonen Tesfaye The Weeknd, byname of Abel Makkonen Tesfaye, (born February 16, 1990, Toronto, Ontario, Canada), Canadian rhythm-and-blues singer and songwriter who was perhaps best known for his explicit songs about sex and drugs, many of which were autobiographical, and for his soaring falsetto and its singular tremolo.

Abel Tesfaye The Weeknd now goes by his birth name, Abel Tesfaye, after saying he wants to 'kill the Weeknd' The artist adjusted his name on Instagram and Twitter but kept his handles as The Weeknd. Canadian pop star The Weeknd changed his name on social media Monday to Abel Tesfaye, his birth name.

Marketing ditties once had a distinctive, hokey sound, but today's advertisers have ditched them for standard pop songs. Most Americans can recite their share of jingles.

In 1894, sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various artists to promote sales of their song "The Little Lost Child". Using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances.

The Weeknd seems to be setting his series up as if “After Hours” is the 'death' of his relationship and “Dawn FM” is the transition between death and the beyond. The album kicks off with the titular track, “Dawn FM,” which starts off with a very spiritual, harmonious melody and some angelic vocals.

Dawn FM is themed around a fictional radio station with Carrey providing commentary throughout the album to help ground the concept. Although Carrey's delivery is rather calming, his words convey that the listener is transitioning from life to death, with Carrey as a guiding figure.

The Weeknd, byname of Abel Makkonen Tesfaye, (born February 16, 1990, Toronto, Ontario, Canada), Canadian rhythm-and-blues singer and songwriter who was perhaps best known for his explicit songs about sex and drugs, many of which were autobiographical, and for his soaring falsetto and its singular tremolo.