What the The Real Cost TV commercial - Your Skin is about.

Title: Your Skin: A Powerful Reminder of The Real Cost

Introduction:In the world of advertising, capturing the attention of teenagers can be a daunting task. However, The Real Cost TV spot, aptly titled 'Your Skin,' takes a unique approach to educate young minds about the dangers of tobacco use. This powerful and thought-provoking commercial aims to instill a lasting impact on viewers by showcasing the harmful effects of smoking on their skin. Let's delve into the details and unravel the captivating narrative that 'Your Skin' presents.

The Narrative:As the TV spot begins, we are introduced to a vibrant and confident teenager, gracefully navigating her daily life. With each step she takes, a voiceover accompanies the unfolding scenes, opening a window into her inner thoughts. The voiceover subtly addresses the viewer directly, creating a sense of intimacy.

Scene by scene, the commercial showcases the glowing, flawless skin that embodies youth and beauty. The protagonist, unknowingly becoming our guide, confidently struts through a hallway filled with admiration. However, as the camera zooms in on her face, a startling transformation occurs.

The once-flawless facade begins to deteriorate, revealing the harsh realities of tobacco use. Dark spots, uneven texture, premature aging, and an overall dull complexion slowly consume the screen. The juxtaposition between the initial allure and the subsequent decay serves as a visceral reminder of the destructive nature of smoking.

Throughout the commercial, the voiceover subtly interjects with impactful statements. It highlights that the damage inflicted upon the skin by smoking is not limited to beauty alone – it is a reflection of overall health and well-being. The intention of 'Your Skin' is not only to discourage tobacco use but also to emphasize that the consequences extend far beyond surface-level aesthetics.

As the spot comes to an end, the atmosphere shifts. The protagonist, now aware of the dire consequences awaiting those who choose to smoke, reaches a crossroads. She carries a sense of determination, forged from witnessing her own transformation, to enlighten her peers. The commercial concludes with the tagline, "Every decision makes a difference."

Impact and Conclusion:The Real Cost TV spot, 'Your Skin,' stands out among the myriad of anti-smoking campaigns by its unflinching portrayal of the consequences on youth and beauty. By incorporating relatable characters and masterful storytelling, the commercial attaches human emotions to an issue that can sometimes feel distant.

This thoughtfully crafted approach encourages teenagers to consider the long-term effects of their choices and empowers them to make informed decisions regarding their health. 'Your Skin' sets out to leave an indelible impression on the viewer, urging them to think beyond the immediate satisfaction that may come from smoking and embracing a healthier and smoke-free life.

Ultimately, this impactful commercial serves as a watershed moment in anti-smoking campaigns. Its ability to ignite introspection and inspire change among impressionable teenagers is a testament to the power of compelling storytelling and its potential to shape lives for the better.

The Real Cost TV commercial - Your Skin produced for The Real Cost was first shown on television on February 11, 2014.