The Institute of Management Accountants (IMA) recently released a new TV spot promoting their Certified Management Accountant (CMA) credential. The TV spot is titled "Be Future-Proof With the CMA" and its message is clear: obtaining a CMA credential will help you prepare for the future, no matter what it may hold.
The TV spot begins with a fast-paced montage of workers in various industries, all working hard to keep up with the demands of their jobs. Then, the narrator's voice comes in and introduces the topic of "future-proofing". He explains that as the world changes and technology advances, it is important to stay ahead of the curve and prepare for what is to come.
The CMA credential is then introduced as one way to do just that. The TV spot presents the CMA as a desirable and valuable tool for those looking to advance their careers in finance and management. Through a combination of advanced learning and real-world experience, the CMA credential is designed to equip professionals with the skills they need to excel in their careers and adapt to changing workplace demands.
Overall, the "Be Future-Proof With the CMA" TV spot is a compelling and dynamic promotion of the CMA credential offered by the IMA. Its message is clear and it appeals to anyone who wishes to improve their chances of success in finance and management in the years to come.
Institute of Management Accountants TV commercial - Be Future-Proof With the CMA produced for Institute of Management Accountants was first shown on television on October 10, 2017.
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The Institute of Management Accountants (IMA) is a professional association for management accountants and financial professionals. Founded in 1919, the organization now boasts a global membership of...