We feed our families, the nation, and the world with trusted food products.

While our logo has changed over the years, our values have remained the same. We're made up of humble, honest, hardworking people focused on bringing you the best food we can. The weathervane is the farmer's compass, it signals direction. At Tyson Foods, our compass points forward.

Our purpose is to feed a growing world and continually raise expectations for how much good food can do. We're passionate about food. We believe food is more than sustenance; it's a vehicle for good.

Tyson Foods is also the leading protein provider to many national restaurant chains, including quick service, casual, mid-scale, and fine dining restaurants. We make great food for a variety of foodservice customers, including schools, military bases, hospitals, nursing homes and international customers as well.

As consumers demand our products, we promise to be indispensable to our customers, as our customers are indispensable to us. We will remain externally focused, agile and constantly educated in consumer insights.

In 2021, Tyson Foods set a goal to achieve net-zero Scope 1, 2 and 3 greenhouse gas emissions by 2050. The food manufacturer has also established a Science Based Target of achieving a 30% absolute greenhouse gas emissions reduction by 2030, for Scopes 1 and 2.

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

Brand personality is an important component in building or positioning a brand. It is key to successful differentiation and can be critical in markets where products or services are similar. Consumers buy emotionally, so ultimately they choose based on what they feel and like.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

Some notable Tyson customers include McDonald's (MCD) (being the major supplier of its popular Chicken Nuggets and Filet-O-Fish), Burger King (QSR), Wendy's (WEN) Kroger (KR), and Walmart (WMT) being its largest customer.

A customer promise is a simple reassurance that a brand will deliver on every customers' expectations. It can be as simple as “We promise to deliver your pizza in 20-minutes or you get it free” to “We will provide you with the best after sales service”.

A brand is an idea or a promise made to its target audience. It carries a unique identity and story that your customers will remember when they think about your company, your product or service. A brand is a promise, and you have to keep that promise in everything you do.