What the FedEx TV commercial - Respect the Hustle: Sienna Sauce: Purpose is about.

The "Respect the Hustle: Sienna Sauce: Purpose" television spot by FedEx tells the story of entrepreneur and sauce maker Sierra Tishgart, the founder of Sienna Sauce. The TV spot starts with Sierra in the kitchen cooking up her famous Sienna Sauce while a voice-over talks about her journey as an entrepreneur.

Sierra's passion for sauces began as a hobby when she was just 13 years old. Now, as a young adult, she has transformed that passion into a thriving business. To make her dream a reality, Sierra had to work hard and overcome many challenges, including securing funding and perfecting her recipe.

The spot shows Sierra hustling, cooking, packing and shipping her Sienna Sauce to customers across the country while sharing her personal story. Throughout the video, the message is clear- that if you work hard and remain committed to your goals, then anything is possible.

The TV spot also highlights how FedEx supports small businesses like Sienna Sauce by providing reliable and fast shipping services. It shows Sierra packing her signature glass bottles in FedEx boxes before shipping them off to her loyal customers.

The commercial ends with Sierra's voice over, stating that "You don't just need passion, you need purpose. And that's what makes hustling get up every day worth it."

Overall, "Respect the Hustle: Sienna Sauce: Purpose" is a powerful testament to the entrepreneurial spirit of small businesses like Sienna Sauce and the role FedEx plays in supporting their growth and success.

FedEx TV commercial - Respect the Hustle: Sienna Sauce: Purpose produced for FedEx was first shown on television on January 10, 2023.