The Kelley Blue Book TV Spot featuring Dale Earnhardt Jr. is a brilliant marketing campaign that aims to showcase the KBB Price Advisor tool. The spot opens with the legendary NASCAR driver walking through a car lot, as he starts talking about the high pressure and stressful experience of buying a car. However, he quickly reveals that he now uses the KBB Price Advisor tool.
The KBB Price Advisor tool is an online tool that helps car buyers to know the fair market price of any car they're interested in buying. Dale Earnhardt Jr. explains that he loves the tool because it takes the stress out of the car buying process and means he can find the best deals without having to haggle for them. He then goes on to say that if KBB is good enough for him, it should be good enough for anyone in the market for a new car.
The TV spot effectively highlights the benefits of using the KBB Price Advisor tool and does so in a way that is relatable and engaging to the target audience. The fact that the tool is endorsed by a NASCAR legend like Dale Earnhardt Jr. also lends credibility to its value. Overall, the KBB TV spot is an effective marketing campaign that leverages the power of celebrity endorsement to promote the KBB Price Advisor tool.
Kelley Blue Book TV commercial - Dale Earnhardt, Jr., the KBB Price Advisor produced for Kelley Blue Book was first shown on television on February 27, 2015.
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Kelley Blue BookKelley Blue Book (KBB) is a California-based automotive research and valuation company that has been providing accurate and up-to-date vehicle pricing and information since its foundin...
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