The Original Granola Bar Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn't designed to be eaten outside. So we got to work creating the world's first-ever granola bar.

General Mills drops '100% Natural' on Nature Valley granola bars after lawsuit. General Mills will drop the "100% Natural" label from its Nature Valley granola bars to settle a lawsuit claiming the oats it used contain a pesticide.

These crunchy granola bars from Nature Valley include healthy ingredients like whole-grain oats and dark chocolate, but they're loaded with added sugar.

Ingredients: Whole Grain Oats, Sugar, Canola and/or Sunflower Oil, Rice Flour, Honey, Salt, Brown Sugar Syrup, Baking Soda, Soy Lecithin, Natural Flavor.

Inclusion of Functional Ingredients: Many granola bar brands are incorporating functional ingredients like protein, fiber, omega-3 fatty acids, and antioxidants to enhance the nutritional profile and cater to specific health needs. This has further contributed to the market growth.

There are no artificial flavors, colors or high fructose corn syrup, and these snack bars pack an excellent source of whole grains with 22 grams per serving! It's a breakfast bar, an office snack or an on-the-go treat the whole family can enjoy. At Nature Valley, we believe that what you put in is what you get out.

Real Ingredients Nature Valley starts with the best ingredients, like whole grain oats and power-packed wholesome peanuts, almonds, and nut butters.

Nature Valley is an American brand of bars, snacks and granola owned by General Mills. They produce a variety of granola bars, cereals and related snacks. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'.

The Bottom Line. Granola is healthy in small amounts, especially because oats, nuts, seeds and dried fruit in granola provide some fiber that's good for heart and gut health. However, granola can also be a rich source of calories, saturated fat and sugar, depending on the brand you buy.

A: Limit your granola bar consumption to no more than two per day. These bars are not complete meals and cannot replace the main meal's essential macronutrients your body needs. Granola bars are tiny treats or snacks, not whole meals.

General Mills Nature Valley – Brands – Food we make - General Mills.

Granola is calorie-dense, as well as rich in protein, fiber, and micronutrients. In particular, it may provide iron, magnesium, zinc, copper, selenium, B vitamins, and vitamin E. However, its nutritional profile varies widely depending on the specific ingredients used.