Our Store Experience Guests who visit a Build-A-Bear Workshop® store enter a recognizable and distinctive teddy bear themed environment consisting of eight stuffed animal-making stations: Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me and Take Me Home®.

At Build-A-Bear Workshop® we bring imagination to life. We have plush toys in any color, shape and size you can dream of. Choose your stuffed animal and make your very own plush toy with hundreds of outfits and accessories to choose from.

The Most Fun You'll Ever Make “The Most Fun You'll Ever Make” – that's the motto behind the iconic global retailer, Build-A-Bear Workshop, which offers guests the opportunity to make personalized stuffed animals, including adding smells, sounds and outfits.

Trademarks / Copyright The Build-A-Bear name and logos and are trademarks of Build-A-Bear. Nothing contained on the Website should be construed as granting, by implication or otherwise, any license or right to use any trademark displayed on the Website without the express written permission of Build-A-Bear.

Love my manager, love my coworkers, and love having the chance to make the day of people of all ages. Not the best pay and don't get a lot of hours (I'm part time along with my other Bear Builder coworkers, so it's understandable) but every shift is so much fun! I use this as my “fun job” and I don't regret it at all!!

With the growing popularity of brand enthusiasts and collectors, along with the trend of "kidulting", where adults seek traditional childhood toys, the brand has put focus on appealing to a demographic that may have visited Build-A-Bear as a child and is now returning.

Our mission is a natural extension of the Build-A-Bear vision, which is to empower kids of all ages to express themselves in a safe, warm space through services, experiences and, of course, furry friends! Through our company's vision, our Guests rediscover - and celebrate - the heart of childhood.

Although the bear safety rhyme “If it's brown, lay down. If it's black, fight back. If it's white, goodnight” sounds like good advice, you have to know why a bear is attacking you before you can decide the best way to respond.

Customer Strategist: The Build-A-Bear Workshop model is extremely personalized. Customers literally walk through the process of making their own individual bear, then make a wish and give it a "heart" to bring it to (imaginary) life. The company's success is rooted in imagination and experience.

In 2022, the United States had more than 3.6 million babies born. In the last decade, north of 40 million babies were born in America. With roughly 18% of people under 15 years of age, and many adults loving a stuffed animal every now and then, Build-A-Bear remains in a good position despite retail challenges.

Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including our now iconic Heart Ceremony, Build-A-Bear is now a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics.

Also, each of our animals is made with a unique bar code that is placed inside of it when it's made. We also give each animal a "birth certificate" with that number so it is tied to the purchaser. Found animals can be returned to the store where we can contact the person who lost it.