What the Doritos Super Bowl 2019 TV commercial - Now Its Hot Feat. Chance the Rapper, Backstreet Boys is about.

In the Doritos Super Bowl 2019 TV Spot titled 'Now It's Hot,' viewers were treated to an electrifying mash-up of music and flavor. This groundbreaking commercial featured the collaboration between Grammy-winning artist Chance the Rapper and the iconic boy band, the Backstreet Boys.

The ad begins with Chance the Rapper confidently entering a convenience store, wearing his signature cap and jacket. As he heads towards the snack aisle, he spots a mysterious flaming red vending machine nestled amongst the regular ones. Intrigued, he approaches it, and the machine starts to hum, flickering with neon lights.

Chance, being the adventurous spirit that he is, pushes the button, and suddenly, the vending machine bursts into life, revealing a hidden world of fiery flavor. As the machine comes to life, the lyrics to the Backstreet Boys' famous hit "I Want It That Way" reverberate through the store.

The Backstreet Boys themselves emerge from within the vending machine, effortlessly synchronizing their iconic dance moves with Chance the Rapper's natural charisma. The ensemble creates a vibrant and energetic atmosphere, turning the mundane store into a dazzling stage.

Meanwhile, flaming-hot Doritos bags rain down from the ceiling, adding to the intensity of the experience. Chance the Rapper and the Backstreet Boys flawlessly integrate their unique musical styles, blending modern rap with the nostalgic '90s pop sensation.

The commercial cuts to shots of ecstatic customers in the store, completely immersed in the electrifying performance. People of all ages are seen grooving to the infectious beat, their love for Doritos bringing them together in a joyous celebration.

The 'Now It's Hot' commercial perfectly captures the essence of Doritos as a brand that combines bold flavors with exciting musical experiences. It emphasizes the idea that when you indulge in Doritos, you can expect an explosion of fiery taste that's as exhilarating as a highly anticipated collaboration between Chance the Rapper and the Backstreet Boys.

This commercial not only showcased the brand's commitment to creativity and innovation but also left viewers eagerly anticipating the epic Super Bowl halftime show. The fusion of Chance the Rapper's contemporary rap and the Backstreet Boys' timeless pop music created a memorable moment that will forever be etched in the minds of both Doritos and music fans alike.

Doritos Super Bowl 2019 TV commercial - Now Its Hot Feat. Chance the Rapper, Backstreet Boys produced for Doritos was first shown on television on February 2, 2019.