What the DraftKings TV commercial - Puppets is about.

DraftKings is a popular online sports betting company that offers numerous opportunities for sports enthusiasts to participate in betting on their favorite sports events. As part of its marketing campaign, the company released a TV spot called 'Puppets.' This spot features a creative portrayal of the frustration that sports fans feel when their team falls behind, as well as the elation they experience when their team makes a comeback.

The commercial depicts a bar full of dejected sports fans who are watching their team fall behind. Suddenly, an enthusiastic fan enters the establishment and starts talking to the sad audience. He introduces a group of puppet versions of the players from the team that is down, who start to perform an impromptu dance routine that changes the mood of everyone in the bar. The puppet players mimic the moves that are being made on the field, providing a comical and entertaining commentary on the game.

The 'Puppets' commercial represents DraftKings' attempt to attract a wider audience of casual sports fans who may be hesitant to participate in traditional betting. By incorporating humor with the puppetry performance, the company seeks to make sports betting seem like a more fun and accessible form of entertainment. Furthermore, the commercial aims to portray DraftKings as a company that is not solely about the financial aspect of betting but also about the excitement and passion for the sport.

Overall, the DraftKings 'Puppets' commercial is a creative and entertaining marketing strategy that aims to appeal to both hardcore and casual sports fans. By using humor and relatable situations, DraftKings is humanizing the online betting experience and making it more accessible to a broader audience.

DraftKings TV commercial - Puppets produced for DraftKings was first shown on television on September 7, 2014.