What the AutoTrader.com TV commercial - Test Drive is about.

Title: AutoTrader.com TV Spot, 'Test Drive'

Introduction:AutoTrader.com is a well-known online marketplace for buying and selling vehicles, providing users with a hassle-free way to find their dream car. In their TV spot titled 'Test Drive', AutoTrader.com showcases the exhilarating experience of test driving a car and how the platform enables customers to make informed decisions. This engaging and dynamic commercial captures the essence of the car-buying journey, highlighting the ease and convenience that AutoTrader.com offers.

Plot Summary:The TV spot 'Test Drive' opens with a thrilling shot of a sleek sports car speeding down an empty road, captivating viewers immediately. The adrenaline-charged music intensifies as the car effortlessly glides through twists and turns, displaying its power and agility. The narrator's voiceover emphasizes the excitement of test driving a car and the importance of finding the perfect vehicle.

Transitioning to a serene setting, viewers are introduced to an individual standing in front of a luxurious sedan. The narrator highlights how AutoTrader.com simplifies the process of browsing and finding the right vehicle by presenting a wide range of options tailored to individual preferences and budgets.

Cutting to a visually appealing montage, the commercial showcases various car models and their unique features, paired with stunning cinematography. Through quick glimpses, the TV spot highlights the platform's user-friendly interface and advanced search filters, making it effortless for users to find their ideal car.

As the commercial continues, it focuses on the 'Test Drive' aspect. The protagonist, guided by a friendly AutoTrader.com representative, confidently test drives a high-performance SUV. The immersive experience is captured brilliantly, with shots of the car accelerating on an open road, the driver beaming with joy.

While test driving, the protagonist effortlessly uses the AutoTrader.com app, accessing detailed vehicle information, car history reports, and pricing comparisons, all in real-time. The app's seamless integration with the driving experience exemplifies the convenience and transparent nature of AutoTrader.com's services.

The commercial concludes with the protagonist thoroughly impressed with the SUV's performance, comfortably navigating through different terrains. The narrator reinforces the message that with AutoTrader.com, customers can confidently make informed decisions when purchasing their dream car.

The screen fades to the AutoTrader.com logo along with contact information, encouraging viewers to visit their website or app for a seamless car-buying experience.

Conclusion:AutoTrader.com's TV spot, 'Test Drive,' effectively captures the excitement and convenience of the car-buying journey. From the exhilarating test drive experience to the user-friendly interface and access to comprehensive vehicle information, the commercial highlights how AutoTrader.com empowers customers to make informed decisions. With its emphasis on quality, variety, and transparency, AutoTrader.com ensures a seamless and enjoyable car-buying experience for every user.

AutoTrader.com TV commercial - Test Drive produced for Autotrader was first shown on television on April 22, 2018.