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Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Affordable TV advertising through streaming platforms. Thanks to streaming platforms (Hulu, Peacock, Comcast, HBO Max, etc.), you can now run TV commercials only in the households that you choose. No more waste or crazy minimums.

In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person.

A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.

A targeted ad, in online marketing, is an advertisement that is served to a specific audience, which could be a particular demographic, a group or an individual.

Targeted advertisements rely on data already collected about customers, using demographics, interest, and behavior trends to approach consumers the way they prefer to be engaged. Leveraging customer data takes the guesswork out of customer acquisition and reduces spending on users who are unlikely to convert.

Key Takeaways. A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.

A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18 and 25. Target audiences are a pillar of most businesses influencing decision-making for marketing strategy.

A target market is the overall group of people a business is trying to reach through its marketing efforts. Meanwhile, a target audience is a specific subset of the target market that a company attempts to reach through targeted marketing efforts.

A target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service. Identifying the target market is important in the development and implementation of a successful marketing plan for any new product.

Ad Targeting Best Practices

1. Give Consumers Content They Care About.
2. Keep it Interesting.
3. Set a Cap on Frequency.
4. Find the Right Place.
5. Pinpoint Your Audience.
6. Don't get too Specific.
7. Think Outside the Box.
8. Test, Test, Test.