What the Northern Trust TV commercial - Wheres Your Life Headed? is about.

Northern Trust's TV spot, "Where's Your Life Headed?" is a thought-provoking advertisement that focuses on the importance of financial planning and investment management. The ad begins with an image of a young girl sitting in the back of a car, watching the world rush by through the window. The voice-over asks, "When was the last time you stopped to think about where your life is headed?"

The ad then transitions to an array of people from different age groups, cultures, and walks of life, all going about their daily routines. They are depicted in a series of mundane activities such as walking a dog, sitting at a desk, or waiting for a bus. The voice-over continues, "At Northern Trust, we help you take a step back, to see where you should be heading, and help you take the right steps with your money."

The advertisement emphasizes the need for people to take control of their financial future and plan for long-term investment goals. The ad aims to show that Northern Trust understands the importance of individual financial goals, lifestyle aspirations, and hopes for the future. It encourages viewers to think about their financial future and consider Northern Trust as their partner in managing and investing their money.

The Northern Trust TV spot does an excellent job of presenting a clear message with its catchy tagline, asking viewers to stop and reflect on whether their financial life is heading in the right direction. The spot also showcases the benefits of utilizing Northern Trust's expertise to make informed financial decisions and achieve future financial goals. The ad sets a somber and reflective tone that resonates with viewers and offers a clear solution that Northern Trust can provide to help them reach their financial dreams.

Northern Trust TV commercial - Wheres Your Life Headed? produced for Northern Trust was first shown on television on February 11, 2013.