What the USAA TV commercial - Military Family Financial Obstacles is about.

USAA is a financial service provider that caters primarily to military personnel and their families. In their TV spot titled 'Military Family Financial Obstacles,' the company sheds light on the financial challenges faced by military families and how USAA can help alleviate those challenges.

The commercial features multiple families, all with different financial obstacles, and how USAA has helped them navigate through those challenges. The first family highlighted is a young couple with a newborn baby. Due to being stationed overseas, they weren't able to financially plan for their baby's arrival. USAA was able to provide them with a savings plan and a way to budget for their child's future.

Another family featured in the commercial was a single mother who was struggling to pay for her child's college education. USAA provided her with options for a college savings plan and a way to financially prepare her child for the future.

The commercial does an excellent job of highlighting the unique financial obstacles that military families face. From frequent relocations to deployment and the unpredictable nature of military life, financial planning can be a daunting task for many military families. USAA acknowledges these challenges and provides personalized financial planning solutions to help military families achieve their financial goals.

In conclusion, the USAA TV spot, 'Military Family Financial Obstacles,' highlights the challenges that military families face when it comes to financial planning. Through the use of personal stories and relatable situations, the commercial demonstrates how USAA provides financial planning solutions for military families to overcome these obstacles and achieve financial stability.

USAA TV commercial - Military Family Financial Obstacles produced for USAA was first shown on television on October 21, 2012.