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What the Payless Shoe Source TV Commercial Museum is about.

Payless Shoe Source TV Commercial Museum was a unique campaign run by the famous footwear retailer Payless Shoes. The concept was simple yet innovative, they set up a fake luxury shoe store, named "Palessi," inside a museum and invited social media influencers to attend the opening of the new high-end shoe store. However, the catch was that all the shoes on display were actually from Payless's affordable collection.

The influencers who visited the museum were surprised and delighted when they found out that the shoes they thought were high-end designer shoes were actually Payless shoes. The guests were stunned by the quality and affordability of the shoes and were amazed to learn that they could own a pair of shoes like the ones they had just seen at a reasonable price.

The Payless Shoe Source TV Commercial Museum campaign quickly went viral, and thousands of people shared their reactions on social media. These videos and images of people's reactions were used for television commercials as well as online advertisements.

The Payless Shoe Source TV Commercial Museum campaign was a massive success, and it brought Payless shoes back into the spotlight. This innovative campaign not only created a buzz but also helped Payless to redefine their brand image. They showed that their affordable shoes are just as stylish and trendy as high-end designer shoes.

In conclusion, the Payless Shoe Source TV Commercial Museum campaign was a creative and innovative marketing approach that helped Payless Shoes to reach new heights. The campaign showed that fashion and style don't need to come with a high price tag, and it encouraged people to rethink their perception of affordable shoes.

Payless Shoe Source TV Commercial Museum produced for Payless Shoe Source was first shown on television on July 30, 2012.

Frequently Asked Questions about payless shoe source tv commercial museum

Who We Are: Payless is the largest specialty family footwear retailer in the Western Hemisphere, offering a wide range of shoes and accessory items at affordable prices for every member of the family.

Established in 1956 by cousins Louis and Shaol Pozez, Payless was a privately held company owned by Blum Capital, and Golden Gate Capital. In 1961, it became a public company as the Volume Shoe Corporation which merged with The May Department Stores Company in 1979.

Payless - Our motto: When in doubt, buy 'em all.

HOUSTON – Payless is back. The shoe retailer, which has formally dropped the name “Shoesource” from its brand name, announced in a press release Tuesday that it is opening new online retail options and new brick-and-mortar locations.

Given Payless's main target audience is families, such a seamless experience will bring much-needed convenience into their footwear shopping. “It will not matter if the customer is contacting Payless through the website or through social media or by going to a store or by calling on the phone.

Amid the fitness and sneaker crazes of the 1980s, Payless found success with its Pro Wings sneakers. Selling for just $15 to $20, the sneakers featured Velcro straps instead of laces - and with their price and practicality became a popular choice among schoolchildren. Payless ShoeSource Inc.

Golden Gate CapitalPayless Finance, Inc. Payless/Parent organizations

A slogan is an attention-grabbing statement used to advertise or promote a brand's products and services. These phrases share the company's reason for existing and overall mission to the public. Companies use slogans to tell their consumers what they want them to associate their brand with.

Together with your logo, your business slogan is a key part of your branding that makes your product or service recognizable. The best slogans will make everything about your products a welcome advertisement, reminding your customers of the good experiences they have had with your products and your service.

Golden Gate CapitalPayless Finance, Inc. Payless/Parent organizations

Payless did not evolve with the market. The Payless private label shoe selection became less and less competitive, offering repetitive shoe offerings while other budget retailers seasonally offered up-to-date, fashionable shoes, at similar price points.

Audience Insights allows you to upload your customer databases to see the full demographic profile of your customers. Compare your Facebook page fans to your customer database, and you'll likely see differences in demographic information and purchasing behavior.

Videos

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Advertisers

Advertisers of the Payless Shoe Source TV Commercial Museum

Payless Shoe Source TV Commercial Museum
Payless Shoe Source

Payless Shoe Source is a leading American discount footwear retailer. Founded in 1956 in Topeka, Kansas as a family-owned business, the company has since grown into a national chain with stores all ac...

Agenices

Agenices of the Payless Shoe Source TV Commercial Museum

Payless Shoe Source TV Commercial Museum
MARC USA

MARC USA is an American marketing and advertising agency that provides a wide range of services to its clients, such as brand strategy, creative development, media planning and buying, and digital mar...

Payless Shoe Source TV Commercial Museum
MARC USA / Pittsburgh

MARC USA is a full-service integrated marketing communications agency that is headquartered in Pittsburgh, Pennsylvania. The company was founded in 1955 and has since expanded to include offices in Bo...

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