DURACELL's Optimum TV spot, 'Beach x Bear' is a heartwarming 30-second advertisement that takes viewers on a journey of a family and their bear friend, who generously uses DURACELL's latest innovation in his flashlight. The commercial begins with a family of four excitedly preparing for a day at the beach. They pack their car with towels, beach toys, and coolers, and the father double-checks to ensure that his flashlight is charged for the evening's activities.
Later that night, as the family enjoys roasting marshmallows around a campfire, the bear friend joins the fun, and the father realizes that he forgot to charge his flashlight. Sensing the situation, the bear offers to help and inserts his DURACELL Optimum batteries into the flashlight. To everyone's surprise, the flashlight beam is brighter than ever before as the bear casts light on the delighted family.
As the sun rises the next morning, the bear friend waves goodbye to the family, and the father remarks, "He saved the day last night." The commercial ends with a voiceover stating, "DURACELL Optimum, now with a new slider pack," as a new pack of DURACELL batteries appears on the screen.
Overall, the DURACELL Optimum TV spot, 'Beach x Bear,' relays the importance of having a reliable power source, especially during memorable moments. The commercial's clever execution, paired with its catchy background music, effectively tugs at the viewer's heartstrings and showcases DURACELL's latest innovation.
DURACELL Optimum TV commercial - Beach x Bear produced for DURACELL was first shown on television on July 10, 2019.
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